Amazon Fashion Appoints Chiara Ferragni for its European Spring/Summer 2016 Campaign

Chiara  visited  Amazon’s  state  of  the  art  European  Fashion  Photography  Studio  in  Shoreditch,  East   London,  to  shoot  the  campaign  with  photographer  Cass  Bird  and  i-D  magazine’s  Fashion  Editor,  Julia   Sarr-Jamois.

 She  modelled  her  favourite  pieces  for  SS16  which  include  co-­‐ords,  an  embellished   jumpsuit,  and  tailored  mini  dresses  from  brands  including  Gestuz,  Selected  Femme,  Tommy  Hilfiger   and  new-­‐to-­‐Amazon  Fashion,  Keepsake.

 “Chiara  is  a  smart  business  woman  with  a  strong  sense  of  personal  style  and  is  a  great  advocate  for   our  ‘Don’t  look  like  me,  look  like  you’  campaign”  said  Juliet  Warkentin,  Director  of  Brand  &  Creative,   Amazon  Fashion  Europe.

“I’m  delighted  to  be  working  with  Amazon  Fashion”  said  Chiara.

 “Thanks  to  online  retailers  like   Amazon,  fashion  is  more  accessible  than  ever,  which  is  really  exciting  as  fashion  inspires  a  lot  of   people.

With  online  retail,  it’s  possible  to  browse  and  shop  for  fashion   anytime  of  the  day,  from  pretty  much  anywhere."

  Fashion  is  one  of  Amazon’s  fastest  growing  categories  and  during  recent  years  large  numbers  of   brands  have  partnered  to  sell  their  items  on  Amazon’s  websites.

 Amazon’s  brand  offering  across  its   Europe  websites  includes  including  Mango,  French  Connection,  Hugo  Boss,  New  Balance,  Levi’s,   Tommy  Hilfiger,  Puma,  Gucci  watches,  and  Missoni  shoes.

 Customers  ordering  fashion  sold  by   Amazon  enjoy  free  returns  and  a  wide  range  of  convenient  delivery  options  including  unlimited  one-­‐ day  delivery  for  Amazon  Prime  members.

Photos and information: image.net