A fierce and feminine collection: ZARA LARSSON >< H&M

H&M is thrilled to reveal its fashion collaboration with platinum-selling recording artist Zara Larsson. The capsule collection – inspired by the Swedish pop sensation’s style – features strong graphics and edgy streetwear pieces, and will be available globally in selected stores, as well as online, from 18 May.

A fierce and feminine collection: ZARA LARSSON >< H&M

Known for her playful and empowering songs, the Zara Larsson >< H&M capsule collection not only reflects the same messages of fierce and feminine women, but also the pop star’s personal style. Pieces such as an oversized hoodie and t-shirt dress, both emblazoned with hot pink graphics and strong feminist messages, are balanced by more body-con shorts and tops. The colour palette is dominated by a range of pinks, with silver and black as complements, while velour, denim, mesh fabrics and cotton jersey are the main materials.

A fierce and feminine collection: ZARA LARSSON >< H&M

“I am really excited to finally share my collection with H&M. I have had so much fun working with them to design pieces and create a campaign that reflects my personality. I can't wait to see how girls everywhere wear the pieces to add to their own personal style”

A fierce and feminine collection: ZARA LARSSON >< H&M

Zara was part of the design process every step of the way, having a say in everything from the prints and colours to cut and fit. For instance, pink was chosen not only because it’s one of her favourite colours, but also because “it’s feminine, powerful and everyone looks good in it,” according to her.

A fierce and feminine collection: ZARA LARSSON >< H&M

“Zara is such an inspiration to fashion and music lovers all around the world. Her energy is so positive and sincere, which together with her was easy to translate into the designs. We also looked a lot at what Zara wears on and off the stage, making sure to incorporate her show-meets-street style,” says Pernilla Wohlfahrt, Head of Design and Creative Director at H&M.

A fierce and feminine collection: ZARA LARSSON >< H&M

Photos and information: hm.com


Hits: 1349 | Leave a comment

Tags:Zara Larsson, H&M, collection, collaboration, streetwear, denim, palette, style, oversized hoodie, graphics, velour, fabrics, cotton, design, fit, cut, piece



Vote for Most Stylish Men 2017

We are looking for men's suit tailors, fashion designers, managers, fashion consultants who want to share their knowledge and tips in an article or video and contribute to the site! Please email us at contributor@bgfashion.net Don't miss the opportunity as this will be a free advertisement for yourself and your menswear brand!

About the Author

Boyana is following men`s trade fairs and exhibitions. She is also covering fashion industry news, best dressed section, lifestyle and trends.





How to become a fashion consultant without any designer skills  All season men`s suit  Vicuna fabric