Fall-Winter 2013 Men's Collection of United Colors of Benetton

United Colors of Benetton presented their new Fall/Winter Collection inspired of music.

The Campaign features the colourful vibes of young international icons shot by the renowned fashion photographer Mikael Jansson.

Two of them are boys: Theophilus London and Louis Simonon.

Theophilus London, the Trinidad-born Brooklyn-raised rapper, is known worldwide for his genre-bending music and eclectic fashion sense. A true style icon, Theophilus’s stock in the fashion world has rocketed along with his music career.

20 year old British, Louis Simonon has music in his blood as being the son of punk rock band The Clash’s bassist, Paul Simonon. Louis and his brother Claude soon made their mark on the fashion and music scenes. Louis’ modelling career started with a bang with a photo shoot that saw him land the cover of Dazed & Confused in 2009.

United Colors of Benetton’s new, music-centred campaign continues the creative format that was adopted for Spring 2013, where a team of young world citizens and their interpretation of colour, expressed the core values of United Colors of Benetton; a metaphor for a brand that unites, crosses borders and reaches out to the world. Starting from August 2013, the new campaign will appear in all major international offline and online media.

Photos: benttongroup.com