Jenson Button to be the new face of Hugo Boss


Jenson Button to be the new face of Hugo BossThe world champion of Formula 1 Jenson Button has been signed as the ambassador for BOSS Bottled Sport, the newest addition to the BOSS Bottled portfolio.

This is not the first time the 32-year-old former world champion (in 2009) has modeled for Boss, since he and Lewis Hamilton were part of the 30th anniversary celebration of Hugo Boss’s partnership with McLaren in 2011. Now Jenson Button is fronting the Sport version of Boss Bottled.

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Ryan Reynolds is the New Face of Hugo Boss


Ryan Reynolds is the New Face of Hugo BossThe 33-year-old actor Ryan Reynolds has been named the new face of Hugo Boss Fragrance.

"Boss is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspects of their lives," said Reynolds.

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The Sixth season of Mercedes-Benz Fashion Week Berlin


The Sixth season of Mercedes-Benz Fashion Week BerlinFrom January 20 - 23, 2010 Mercedes-Benz Fashion Week Berlin showcases an exciting portfolio of designers in the German capital. Among the first names announced are ALLUDE, Anja Gockel, Arrondissement Aq1, CUSTO Barcelona, .DIMITRI by Dimitrios Panagiotopoulos, Hausach Couture, ic! berlin, Kilian Kerner, Marcel Ostertag, Mongrels in Common, No Ifs, PerretSchaad, Lena Hoschek, Rena Lange, Sam Frenzel, SCHUMACHER and Strenesse Blue. BOSS Black und JOOP! will show offsite.

Twice a year, Berlin transforms into a national and international fashion metropolis. As part of the Berlin Fashion Week (BFW), buyers, fashion experts and media reps come together to attend glamorous fashion shows and awards ceremonies, to visit trade fairs and to enjoy a variety of exhibitions and off-site events These two annual fashion weeks contribute significantly to Berlin’s economic growth as a major style capital.

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"Hugo Boss" intends to move it's production to Romania, Turkey and Bulgaria


"Hugo Boss" intends to move ithe company Hugo Boss has announced that it will shut down it's headquarters in Brooklyn in April and most probably will move it's production in Romania, Turkey and Bulgaria.

After these changes, 300 people will loose their jobs, reports Cleveland.

Company representatives refused to comment on the statement of closing the production in the U.S. but made it clear that they have compensation packages for the 300 employees who will remain unemployed.

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