UNITED COLORS OF BENETTON Autumn-Winter 2011-2012 Collection
12-07-2011, thursday
I'M NOT A SOLDIER! - Women and men lined up in a vaguely military style highlights the skill of knowing how to mix pieces of clothing which define a character, a personality, a woman, a man. The softer silhouette used for her contrasts with the closer-fitting lines he wears. Chunky-stitch knits team with parkas and long and short jackets for him and her. Grey-green, brown and milky-white are the main colours.
NEW YORKER - Dedicated to those who shun exaggeration and have an innate sense of style and originality. This classic look – brightened with unexpected details like the vibrant colour of knitwear or the suit/trousers outfits’ penchant for pronounced patterns – radically transforms his and her approach to town wear. The comfortable fit allows a use of different fabrics. Camel, grey and dark blue create a colour base illuminated with the lacquer red, sunny yellow and electric blue exclusive to the unisex-look knitted sweaters.
Undercolors of Benetton Spring/Summer 2011 Collection
19-03-2011, saturday
LA VIE EN ROSE - Edith Piaf certainly didn’t draw inspiration from the mascot of this theme, but she would have smiled when she saw our perky little pig on pyjamas, underwearand homewear for the whole family.ROMANCE - We can almost smell the fragrance of this pastel-hued flowery bouquet blooming on microfiber and cotton underwear. The romantic atmosphere goes even further with broderie anglaise sets in classic white or the new denim effect. Nightwear has knitted or lace touches on soft Modal nightdresses and pyjamas.
IT'S MY TIME - Benetton launches the global interactive multimedia campaign
09-02-2010, thursday
Benetton launches the first worldwide casting session to find the personal styles of young people and their vision of the future.
The winners will appear in the United Colors of Benetton product campaign for autumn-winter 2010/2011.
The ball starts rolling in February with a worldwide periodical-press campaign. Young people are invited to attend a global casting session and illustrate their style and personality – the things that make them unique – through videos and photographs, which can be uploaded at will and free of charge at www.benetton.com/casting and through a special YouTube page.
United Colors Of Benetton Spring/Summer 2010
04-11-2009, wednesday
Every song describes moments, emotions and people. In the same way, the United Colors of Benetton collection for summer 2010 also brings together myriad small stories to be discovered, like the tracks on a CD. For women, outerwear remains the absolute key player for the spring, together with shirts which often become dresses. Trousers, available as Bermuda shorts, plays an important role both in women’s and men’s wardrobes.
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