UNITED COLORS OF BENETTON - Childrenswear Collection Autumn/Winter 2011/2012

SCANDINAVIAN AUTUMN - The reds of the Scandinavian autumn trade places with the neutral shades of grey and brown and find their place on floral patterns of various sizes for dresses, skirts and blouses. The season’s must-haves are the coats in woollen cloth or tricot, the trench coats in real goose down and the thick wool jumpers reminiscent of hand-knitted types. The graphics are inspired by the genteel “teatime” atmospheres.

CENTRAL PARK - The leafy heart of New York reminds us of an urban look which comes from the skilful mixing of classics and casuals. The double-breasted pea coats and hooded sweatshirts, the inlays and jacquard patterns on wools with varying degrees of fineness and the chino pants are obvious examples of this. A retro style opens out onto graphics for the t-shirts or the choice of ankle boots in real leather. Dark blue and beige, coordinated with wood green, maroon and grey marl, make up the palette.

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Celebrations at Cinecittà for the 40th anniversary of the collections dedicated to children,with a historic exhibition and a fashion show

The Benetton child celebrates its fortieth birthday in Rome, at Teatro 10 in Cinecittà, with an event narrating the identity of a brand that introduced children to a new way of dressing, and which, like them, continues to grow and look to the future.

The history of the Benetton children’s label, from the first creations by Giuliana Benetton in 1969 to the present day, is narrated in an exhibition which brings together the best known ads, images and editorials published in leading magazines, and iconic products that have contributed to radically changing the idea of apparel for children.

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