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Jenson Button to be the new face of Hugo Boss


Jenson Button to be the new face of Hugo BossThe world champion of Formula 1 Jenson Button has been signed as the ambassador for BOSS Bottled Sport, the newest addition to the BOSS Bottled portfolio.

This is not the first time the 32-year-old former world champion (in 2009) has modeled for Boss, since he and Lewis Hamilton were part of the 30th anniversary celebration of Hugo Boss’s partnership with McLaren in 2011. Now Jenson Button is fronting the Sport version of Boss Bottled.

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Mercedes-Benz Fashion Week Berlin Autumn/Winter 2012


Mercedes-Benz Fashion Week Berlin Autumn/Winter 2012 Mercedes-Benz Fashion Week in Berlin began on January 18 and will continue until January 21. It combines an exciting mixture of top international designers and young ambitious new talent.

The Opening Show of Mercedes-Benz Fashion Week Autumn/Winter 2012 was by ESCADA Sport, for the first time presenting their newest collection inside the fashion tent facing Brandenburg Gate..

In addition to the fashion shows, the number of activities in the German capital continues to grow. Special fashion events and parties like Mercedes-Benz & VOGUE Fashion Night, GRAZIA Pop Up, Maxi Fashion Breakfast, Burda Style Group Cocktail and GALA Fashion Brunch will provide platforms for networking and celebration for domestic and international media and fashion elites.

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Tanya Ilieva in art-show of the sports fashion mogul "Moncler"


Tanya Ilieva in art-show of the sports fashion mogul "Moncler"The glamorous Grand Central Station terminal in New York turned into a makeshift fashion stage for the presentation of the autumn-winter 2011 trends of the sports brand Moncler Grenoble, where the star was the favorite of many, Tanya Ilieva.

The model of "Visages", who lives now in New York, but traveled for continuous commitments to the world’s hottest fashion spots, presented the clothing of the sports brand during an attractive fashion show, gathered in one place models, special guests and near passing people at the terminal.

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Hilary Swank to create own athletic fashion collection


Hilary Swank to create own athletic fashion collectionOscar-winning actress Hilary Swank is to launch her own athletic fashion collection.

The actress has teamed up with the DMA Designers Management Agency to develop a concept for an apparel range with an athletic bend. She wanted the line to have a more sporty feel, because of her background as a gymnast and love of comfortable clothing.

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Georges Chakra upcoming Spring/Summer 2010 Couture Show during Paris Fashion WeekGeorges Chakra upcoming Spring/Summer 2010 Couture Show during Paris Fashion Week.
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