H&M Conscious Collection – Lookbook

The new, H&M Conscious Collection, is made from enviromentally – adapted and greener materials such as organic cotton, Tencel® and recycled polyester. The line was inspired by different shades of white, one of the most important colors this Spring. The collection is divided in three lines - women, men and kids clothing.

Womenswear is inspired by an updated romantic style in which blouses, tunics and T-shirts with Broderie Anglaise are a key trend. Tiered dresses are perfect for day or more dramatic Grecian gowns for night. Long floaty skirts are key as are cut-off shorts. The collection also includes the perfect white blazer and pleated trousers for a more minimalist look as well as Broderie Anglaise and lace lingerie.

The prices for the eco-friendly clothing are very affordable, starting from $19.99. The Conscious Collection will be on sale in all H&M stores from April 14, 2011.

Photos courtesy of H&M