H&M and Colette team up for Exclusive edition of H&M STUDIO Autumn/Winter 2017
H&M has teamed up with the iconic Parisian concept store colette for an exclusive edition of H&M Studio AW17. While the nine-piece collection is rooted in the main AW17 designs, the H&M Studio x colette collection goes one step further – featuring a special colour palette based on colette’s signature blue, plus two completely unique designs. The H&M Studio x colette edition launches 21 August and will be available in-store and online at colette for two weeks, along with selected pieces from the main H&M Studio AW17 collection in advance of its global release date.
The H&M Studio x colette exclusive edition includes distinctive details such as hand-painted graffiti and jacquards with frayed edges. The street-meets-sophistication of AW17 was inspired by the creativity and energy of New York City, with strong tailoring combined with feminine silhouettes and punk influences for a hard-edged yet chic look.
“We really thought about the modern woman’s wardrobe and what she needs in it – sharp outerwear, soft dresses, flattering knits and statement accessories. For the H&M Studio x colette collection in particular, we not only combined contrasting fabrics in a garment, but also brought in more colour contrast with the signature colette blue, which created a more graphic structure and a new, fearless attitude,” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.
"There is a real arty yet urban vibe to the H&M Studio x colette pieces, which not only feels right for the store, but also for like-minded women all around the world. They want that combination of striking yet wearable and, of course, be completely au courant" - Sarah Andelman, founder and Creative Director of colette.
The nine pieces in the exclusive edition for colette include garments such as a navy and vibrant blue A-line anorak-poncho hybrid in a wool-nylon mix (unique design), a vibrant blue high-neck chiffon mini-dress with ruffled cuffs, ruffled hem, pin-tucks and fagotting (unique design), a fit-and-flare knee-length yarn-dyed checked dress with long sleeves, round neck, pleating from the waist and hand-painted graffiti overtop and a sleeveless round-neck mini-dress with fishtail hem, wide trim at arm holes and seams to accentuate the female form in either strong blue satin or black and white hairy jacquard.
The main H&M Studio AW17 collection will be available from 14 September in selected H&M stores around the world and online.
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