Preciosa Unveils Autumn/Winter 2019/2020 Collection With Eerie High Tech-Inspired Campaign

Intertextile Shanghai and Premi?re Vision Paris-goers can even look forward to an interactive VR experience

Preciosa Components, the world’s leading producer of authentically crafted Bohemian crystal and fine jewelry stones, today unveiled their latest assortment of seasonal novelties featuring several market firsts including the smallest twelve-facet chaton rose, the world’s most brilliantly cut chaton and two exquisite new coatings suitable for lost-wax casting.

Set in a remotely located, top secret research facility, Preciosa’s AW 2019/20 campaign, entitled St. Elsewhere, draws inspiration from the technology that created it. Cryptically, an intentionally unspecified location, St. Elsewhere takes viewers to a make-believe crystal testing site, where an unidentified host is exploring the institute’s latest prototypes. Intertextile Shanghai (27-29 September) and Premiere Vision Paris (19-21 September) visitors will be able to take a virtual reality trip to St. Elsewhere, where they can interact with this season’s novelties.

“Many of the novelties you will see in this collection are truly at the forefront of innovation within the world of crystal and fine jewelry stones,” said Jan ?tiller, commercial development director of Preciosa Components. “The theme of this campaign intrinsically draws attention the collection’s progressive nature by showcasing the stones within the context of the cutting-edge technology that helped create them.”

Autumn/Winter 2019/2020 Innovations: Crystal
• New sizes:
- Chaton Rose MAXIMA ss2
- Pyramid MAXIMA FB 5mm, 12mm
- Cup Chains with Chatons MAXIMA ss4.5
• New cuts:
- Royal Chaton MAXIMA
• New colors:
- Dark Indigo
- Vintage Rose
• New coatings:
- Crystal Peacock Green
• New products:
- Slim Baguette MAXIMA 2H
- Button MAXIMA 2H
- Brass Buttons: Star, Flower, Circle, Pinwheel
• Now in hotfix:
- Chaton Rose MAXIMA ss3, ss4
- Chaton Rose MAXIMA with bottom coatings: Bermuda Blue and Nightfall
- Round Cabochon
- Pyramid MAXIMA FB 8mm
• Now in fancy and sew-on stones:
- Light Siam
• Now in fancy stones:
- Black Diamond
AW 2019/20 Innovations: Fine Jewelry Stones
• New coatings (suitable for lost-wax casting):
- Aurora Borealis (AB)
- Radiance
• New shapes:
- Oval Cabochon
- Pear Cabochon
• New cuts:
- Heart