H&M summer 2011 product preview

The collection that H&M is releasing for spring/summer 2011 is full of flower prints and vibrant colors - perfect for color blocking and brightening up every outfit. The combinations are limitless, and whatever you choose, H&M guarantees you that you will be dressed in the latest fashion. The clothing line will be available starting April through July, but sometimes the brand puts out the products earlier, so look out for it.

“I just love this season’s cool 70s style for women,” she says, “with romantic dresses and tops, denim, long skirts and chic shorts.” The casual look is all about a wonderful spring feeling, and is one that works brilliantly with all the added extras. “Accessories are pretty bold,” says Ann-Sofie. For men, shorts are a key piece of the wardrobe for a classic yet fashionable look. “These are teamed with a casual shirt or a vest under a sleeveless jacket for a relaxed look, or dressed up with a white shirt and blazer for work,” she says. “They also look fantastic on women. I like roomy shorts and so I often get mine from the men’s department,” said H&M’s head of design, Ann-Sofie Johansson.

Photos courtesy of H&M