Gwyneth Paltrow is the new face of Hugo Boss

After Boss Nuit and Boss Jour, the art director of the women's fashion line of Hugo Boss - Jason Wu presented the new fragrance for women of the brand Boss Ma Vie, and the face of the new advertising campaign is Gwyneth Paltrow.

Jason Wu has dressed the actress in a costume for the campaign's photos. "The Boss' woman is successful, with strong femininity and these qualities I see in Gwyneth Paltrow," explained the designer.

The perfume has a predominant flavor of cactus color and gives fresh green energy. It also has a mixed smell of pink freesia and jasmine leaves and a delicate scent of rose. The bottle is in pink shade chosen by Wu and crystal cap with gold plating.

The perfume is available in 30 milliliters at a price of 46 euros, in 50 ml for 66 euros and 75 ml for 86 euros. It comes with a shower gel for 29 euros, body lotion for 32 euros and deodorant for 29 euros.