Chanel Cruise 2015-2016 Collection

For the presentation of its Cruise 2015/16 collection, Chanel heads to the ultra futuristic Dongdaemun Design Plaza (DDP) – the Zaha Hadid-designed exhibition and performance space – in Seoul, South Korea. Structured silhouettes in sweet, eye-popping hues effortlessly marry South Korean influences with Chanel hallmarks. The mood proves energetic with avant-garde leanings, as Karl Lagerfeld revisits local culture in a broad sense, from traditional dress (the hanbok) to sugary K-Pop aesthetics.