Tag: Circular Economy
Greenwashing vs. Genuine Green Action: France’s Crackdown on Environmental Claims
As climate concerns increasingly shape consumer behavior, companies are eager to showcase their environmental credentials. However, the gap between true ecological responsibility and marketing spin—commonly called greenwashing—has become a major concern. In France, new legal tools, including the Anti-Waste for a Circular Economy Law (AGEC), have been introduced to counter deceptive environmental messaging. These will soon be reinforced by the upcoming European Green Claims Directive, ushering in a new era of transparency and accountability in environmental marketing.
European Fashion Alliance Organized a Policy Round Table in Brussels
The EFA Fashion Policy Round Table, held on December 4, 2024, under the patronage of Dr. Christian Ehler, MEP, and with the esteemed presence of Jessika Roswall, EU Commissioner for Environment, Water Resilience, and a Competitive Circular Economy, highlighted the importance of shaping nuanced regulations that respect the creative identity of fashion while fostering innovation and sustainability.
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