Tag: Circular Economy

Greenwashing vs. Genuine Green Action: France’s Crackdown on Environmental Claims
How-To

Greenwashing vs. Genuine Green Action: France’s Crackdown on Environmental Claims

As climate concerns increasingly shape consumer behavior, companies are eager to showcase their environmental credentials. However, the gap between true ecological responsibility and marketing spin—commonly called greenwashing—has become a major concern. In France, new legal tools, including the Anti-Waste for a Circular Economy Law (AGEC), have been introduced to counter deceptive environmental messaging. These will soon be reinforced by the upcoming European Green Claims Directive, ushering in a new era of transparency and accountability in environmental marketing.

European Fashion Alliance Organized a Policy Round Table in Brussels
Business news

European Fashion Alliance Organized a Policy Round Table in Brussels

The EFA Fashion Policy Round Table, held on December 4, 2024, under the patronage of Dr. Christian Ehler, MEP, and with the esteemed presence of Jessika Roswall, EU Commissioner for Environment, Water Resilience, and a Competitive Circular Economy, highlighted the importance of shaping nuanced regulations that respect the creative identity of fashion while fostering innovation and sustainability.

How to Order Matching Designs of Clothing and Accessories with Print on Demand Is it Trending to Put Your Cat's Face on a Dress or Shirt? How to Use the Pantone Color of the Year 2024