Tag: Greenwashing

Greenwashing vs. Genuine Green Action: France’s Crackdown on Environmental Claims
How-To

Greenwashing vs. Genuine Green Action: France’s Crackdown on Environmental Claims

As climate concerns increasingly shape consumer behavior, companies are eager to showcase their environmental credentials. However, the gap between true ecological responsibility and marketing spin—commonly called greenwashing—has become a major concern. In France, new legal tools, including the Anti-Waste for a Circular Economy Law (AGEC), have been introduced to counter deceptive environmental messaging. These will soon be reinforced by the upcoming European Green Claims Directive, ushering in a new era of transparency and accountability in environmental marketing.

How to Order Matching Designs of Clothing and Accessories with Print on Demand Is it Trending to Put Your Cat's Face on a Dress or Shirt? How to Use the Pantone Color of the Year 2024