The inspiration of the collection was driven by the namibian folk called the Herero, and more precisely by « Conflict and Costume », a book by Jim Naughten. In this work, they can admire the Herero women’s victorian patchwork dresses, made of hundreds of pieces of fabrics just like Haute Couture dresses. African Haute Couture?
H&M’s new Conscious Exclusive collection shows what can be done with more sustainable materials, using fabrics such as hemp, organic linen and organic leather to create pieces of great individual style. The collection, worn exclusively by actress and humanitarian Olivia Wilde in the campaign, will be available in around 200 H&M stores worldwide on April 16, as well as online.