Jakarta Fashion Week 2009/10 - The ultimate fashion week in Indonesia is back

Jakarta Fashion Week 2009/2010 (JFW 09/10) officially began on November 14. The Governor of DKI Jakarta, Mr. Fauzi Bowo, attended the opening ceremony to inaugurate the event. Located at The Pacific Place Mall Jakarta, JFW 09/10 aims to deliver Indonesia's trend directives for 2010. Each runway show sounded its voice, exhibiting Indonesia's readiness for global exposure.

As Indonesia's biggest fashion event, JFW 09/10 aims to champion Jakarta as one of Asia's major fashion hubs. With the support of local and international media, JFW 09/10 hopes to raise the bar for Indonesia's designers to compete in the international market. The Governor of DKI Jakarta, Mr. Fauzi Bowo is thrilled about this, "The event plays a significant role in creating a stimulus within the fashion, textile and garment industry. It also encourages the development of a creative economy, which consequently will solidify Jakarta as a fashion capital." This year, JFW hosts no less than 60 APPMI, IPMI and independent designers. Renowned designers such as Carmanita, Ghea Panggabean, Poppy Dharsono, Stephanus Hamy, Taruna Kusmayadi, Anne Avantie, Oscar Lawalata, Deden Siswanto, Barli, and Oka Diputra amazed and entertained fashion enthusiasts with their breathtaking collections.

"We hope that this event will attract more buyers and clients than ever before. Unlike last year, this year APPMI will deliver a 2-day show, highlighting our fashion tendance, APPMI trends," says Taruna Kusmayadi, Head of the Indonesian Fashion Designers Association (APPMI).

"Jakarta Fashion Week is the collective achievement of Indonesia's fashion community. IPMI is thrilled that this achievement is recognized world-wide," explains Kanaya Tabitha, Head of the Indonesian Fashion Designer Council (IPMI).

Aside from highlighting the talents of Indonesia's local designers, JFW 09/10 is also proud to present a very special collaboration between Indonesia and India. This cultural collaboration merges two equally magnificent events, Festival of India and Jakarta Fashion Week 09/10. Two of Indonesia's most acclaimed designers, Sebastian Gunawan and Priyo Oktaviano will join two of India's most distinguished designers Tarun Tahiliani and Malini Ramani in showcasing their interpretation of each other's cultural wealth at the Gala Dinner Charity Night hosted by Dewi Magazine.

As one of main sponsors of JFW 09/10, BRI expresses its enthusiasm towards the effort to explore the limitless potential of Indonesia's fashion industry "As a state-owned company and the second largest bank in Indonesia, BRI pays close attention to the preservation of Indonesian culture. We are proud to be able to participate in JFW 09/10. We hope that this event will succeed in preserving our national culture and play a significant role in creating international awareness of the range and competence of Indonesia's fashion designers. Hopefully, in spite of the influx of foreign cultural imports, BRI will continue to serve as one of the guardians of Indonesia's authentic culture," explains Tony Soetirto, Managing Director of PT. Bank Rakyat Indonesia (Persero) Tbk.

Femina Group's unwavering dedication to propel Indonesian Fashion into international stardom knows no end. JFW 09/10 is also excited to introduce new and upcoming young designers through the reputable Fashion Design Competition (LPM) 2009. Founded in 1979 by Femina and Gadis magazines, this competition has jumpstarted the careers of many talents such as Anne Rufaidah, Carmanita, Chossy Latu, Edward Hutabarat, Itang Yunasz, Musa Widyatmodjo, Samuel Wattimena, Tuty Cholid, Widhi Budimulia, Sally Koeswanto, and Denny Wirawan. Anne Rufaidah, Carmanita, Chossy Latu, Edward Hutabarat, Itang Yunasz, Musa Widyatmodjo, Samuel Wattimena, Tuty Cholid, Widhi Budimulia, Sally Koeswanto, dan Denny Wirawan. The winner of this year's competition will receive the opportunity to study at The Fashion Institute of Design and Merchandising, Los Angeles.

JFW 09/10 is held for the second time in Pacific Place, the largest and most luxurious shopping destination in Jakarta. "We are proud to host for the second time an event as incredible as Jakarta Fashion Week 2009/2010. While it is obvious how proud we are of the achievements of our local designers, Pacific Place also strives to make this event a success. JFW 09/10 is the very embodiment of the concept behind Pacific Place as a high end shopping mall that keeps itself informed of the progress of both the national and international fashion industries." states Scott Butler, Vice President Pacific Place Mall Jakarta.

Festival Mode Indonesia - Jakarta Fashion Week (FMI - JFW) 2008 managed to secure coverage through Fashion TV, which inadvertently puts it in the same caliber as its Paris, Milan, Tokyo and New York counterparts. News of FMI - JFW 2008 were also picked up by 203 other medias all across the globe, including Europ? and Australia.

"JFW 09/10 is our attempt to muster Indonesia's strength in order to collectively improve the country's fashion industry. With that purpose in mind, we are partnering with the municipality of DKI Jakarta, Ministry of Trade, the Indonesian Fashion Designers Association (APPMI), the Indonesian Fashion Designer Council (IPMI), respected sponsors as well as other media organizations besides Femina Group. We are very much aware of the breadth of our cultural wealth and inherent creative potential. These strengths-manifested in our range of traditional textiles, the energy and dynamism of our local designers as well as the determination of our entrepreneurs - are crucial elements that must be harvested in order for us to achieve this goal. Jakarta's emergence as a fashion powerhouse at a regional level will be our collective success," says Svida Alisjahbana, Femina Group's Chief Operating Officer and Chairman of JFW 09/10.