Tom Tailor Denim's collection for Fall/Winter 2013
The TOM TAILOR Group is one of the leading and fastest-growing fashion houses in Germany and Europe. With its two umbrella brands TOM TAILOR and BONITA, the Group addresses complementary target groups from 0 to 60 years of age.
Young Fashion for young personalities – 'TOM TAILOR Denim Female' is the collection for young women between the ages 15 and 25.
She is stylish, trendy, cool and sexy. Fashion for her is an attitude to life, a feeling and pure passion. This is also reflected in the 12 collections per year: inspired by the latest trends from the world’s fashion capitals, these collections combine hip designs and colours, trendy washes and carefully selected details. The collections focus on denim and denim lifestyle products such as innovative sweaters, trousers and knitwear as well as casual feminine jackets. The TOM TAILOR Denim brand was launched in 2007 and expresses an active and authentic lifestyle.
A light breeze blows through the overgrown redwoods in San Francisco.
The trees are losing their first leaves, but today the sun is shining brightly in the sky. The perfect fall day for the TOM TAILOR Denim gang to finally begin filming their first own movie. While the TOM TAILOR Denim boys quickly go through the final changes in the screenplay, the girls in their extra-skinny denims are already staging themselves in front of the camera. One of the Denim girls combines a casual black sweater with skull embroidery with a bright beanie in orange. This completes the popular look! The concentrated work in front of the cameras is interrupted by a spontaneous leaf fight. After a short break under the huge trees the work begins again, and the next lines are studied for the coming scenes. The girls combine casual denim shorts over tights and checked lumberjack blouses. Especially popular: a denim vest in vintage look for the colder hours. The last takes are filmed and the TOM TAILOR Denim gang heads back to the city together. High-five – it’s a wrap!
'TOM TAILOR Denim Male' represents a casual, active and authentic lifestyle and is aimed at young men aged between 15 and 25.
‘TOM TAILOR Denim Male’ represents a casual, active and authentic lifestyle and is aimed at young men aged between 15 and 25. They are full of energy, have a zest for life, keep up with trends and have a keen interest in fashion. Just like the 12 TOM TAILOR Denim collections, which are inspired by the latest trends and must-haves from the world's fashion capitals. Whether it's for the next festival on Coney Island in New York or the upcoming rock concert in London – the collection is guaranteed to have the right look for every event. Casual cuts, trendy washes, unusual colours and eye-catching details – TOM TAILOR Denim is totally in vogue, with all the top trends. The collection focuses on denim and denim lifestyle products such as T-shirts, sweatshirts, shirts, jackets, pants and sweaters.
The sun passes over the redwoods in San Francisco and the TOM TAILOR Denim gang is already in the middle of filming their first own movie.After a brief meeting about the screenplay, the long-awaited first take begins. And action! The TOM TAILOR Denim girls practice the first scenes in front of the camera while the TOM TAILOR Denim boys are still seated together making spontaneous changes to the screenplay. Is the text memorised? It kicks off with the first scene in the woods. During the crazy chase scene the boys wear utility chinos in warm earth shades and cool, dark blue denim shirts with polka dots. Alternatively, they wear the most popular look of the season: double-denim - a combination of casual washed denim with cool rock-style jeans shirts. Over this a blouson jacket in olive and the take can begin! The must-have in this fall/winter: relaxed parkas in bright colours such as red, dark blue and ecru. The TOM TAILOR Denim gang work together on the script after the first take is finished. The first meaningful glances are secretly exchanged. The dusky forest with its huge trees can really be romantic! But back to work: the last scenes are filmed and then they can finally relax on the set. High-five – it’s a wrap!
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