Desislava Pancheva was born on 14th March 1982 in Pleven. In 2000 she finished a Professional School in textile and clothes with the specialty of Constructing and Modeling of Clothes. After 2 unsuccessful tries to enter the university and study pharmacy, a disappointment and a love affair, she decided to try in the sphere of Industrial design in the Polytechnic university in Milan.
I LOVE FASHION, the official brand of the fashion channel FASHION TV, sets foot on the Bulgarian market.
The fashion label I LOVE FASHION is made by famous designers all over the world. Plovdiv is the first Bulgarian city, where a shop of FASHION TV will be opened with clothes of I LOVE FASHION. It will be in the newly built trade center Mall Plovdiv - 8 Perushtica Str. The official opening will be on 19 March.
The collection Spring/Summer of I LOVE FASHION turns every lady to the diamond of the evening. The clothes are playful and provoking.