Lanvin for H&M was launched in select stores across the US and Canada on 20 November. Hundreds of people lined up early, some overnight, outside of New York City H&M stores to be the first to buy from Lanvin's newest collection in the U.S.
H&M says Lanvin is considered one of the most influential brands of the 21st century. Designed by Lanvin’s artistic director Alber Elbaz, and menswear designer Lucas Ossendrijver the collection will go on sale in 200 H&M stores. It will be launched on November 23rd in the rest of the world.