CTDA member, Mel Gambert Shirt Makers, a manufacturer of custom and ready to wear woven shirts,has been announced as a finalist for the 2016 New Jersey Manufacturer of the Year Award in the Medium Business category (between 51-125 employees). The winner will be announced at the annual “Made in New Jersey” event on Friday, October 7th in Somerset, NJ.
Many well-known fashion companies such as the Dutch McGregor Group, the stock-listed fashion company Steilmann, the online outlet Dress-for-Less and the menswear specialist Pohland filed for insolvency this year, while other well-established companies such as Gerry Weber, Tom Tailor and Hugo Boss admitted they are struggling.
This year, to maintain profitability and a competitive positioning, many vendors will be forced to make extensive adjustments to their pricing and product range strategies. Numerous opinion leaders have already shared a similar view in various media.
Have a long term marketing strategy that needs to communicate a message to the clients. You have to answer the questions:
*What can I do to help the society?
* Who is the customer and what do they expect?
* What the customer wants?
* Where can I engage with the customer?
The Resort and Pre-Fall collections are inter-seasonal lines of ready-to-wear garments, created in addition to the two main seasonal collections - Spring-Summer and Fall-Winter. The mid-season collections are the fashion houses' response to the fast fashion invasion (H&M, Zara, Topshop). Through them, the High Fashion companies succeed to remain relevant all year long.
The Made To Order system will help fashion industry to get out of the crisis and will restore many work positions in European factories.