Pantone’s Color of The Year 2023 Viva Magenta 18-750 vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
Published for the fashion industry by the Pantone Color Institute, the trend forecasting and colour consultancy, this season’s report features the top ten standout colours as well as current takes on five core classics we can expect to see as fashion designers introduce new Spring/Summer collections.
It incorporates all of Pantone’s 2,625 colors, features an exclusive chip of Color of the Year 2022, PANTONE 17-3938 Very Peri, and helps build palettes for multiple surfaces.
Pantone color of the year 2021 was announced - PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating.
Pantone has just introduced 315 new colors and supporting digital solutions to the Pantone Fashion, Home + Interiors Color system.
The Pantone Color of the Year 2020 has just been announced, and it’s Pantone 19-4502 Classic Blue! Classic Blue symbolizes protection, stability, peace, and confidence, as well as encouraging deep thinking, open mindfulness, and communication.
Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.
A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points them toward the future.
After the end of New York Fashion Week, it became clear that Top 3 colors for the next hot season are Niagara, Primrose Yellow and Lapis Blue, followed by Flame and Island Paradise. Top 10 is completed by Pale Dogwood, Greenery, Pink Yarrow, Kale and Hazelnut.
'Colors this season transport us to a happier, sunnier place where we feel free to express a wittier version of our real selves. There are truly no perceivable distinctions in color choices between the men's and women's collections, both focus on a desire to breathe and reflect, then play'.
"Marsala enriches our mind, body and soul, exuding confidence and stability. Marsala is a subtly seductive shade, one that draws us in to its embracing warmth. ", said Leatrice Eiseman Executive Director, Pantone Color Institute.
A new look has been given to ALU’s showroom in NYC. Thanks to a partnership with PANTONE at the end of June, the newly transformed space pays a tribute to colors and enhances ALU’s creed to reinvent and re-imagine.
PANTONE, the sole author of the universal color language, held an interactive lecture on the importance of colors and their impact in retail design.