A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points them toward the future.
After the end of New York Fashion Week, it became clear that Top 3 colors for the next hot season are Niagara, Primrose Yellow and Lapis Blue, followed by Flame and Island Paradise. Top 10 is completed by Pale Dogwood, Greenery, Pink Yarrow, Kale and Hazelnut.
'Colors this season transport us to a happier, sunnier place where we feel free to express a wittier version of our real selves. There are truly no perceivable distinctions in color choices between the men's and women's collections, both focus on a desire to breathe and reflect, then play'.
"Marsala enriches our mind, body and soul, exuding confidence and stability. Marsala is a subtly seductive shade, one that draws us in to its embracing warmth. ", said Leatrice Eiseman Executive Director, Pantone Color Institute.
A new look has been given to ALU’s showroom in NYC. Thanks to a partnership with PANTONE at the end of June, the newly transformed space pays a tribute to colors and enhances ALU’s creed to reinvent and re-imagine.
PANTONE, the sole author of the universal color language, held an interactive lecture on the importance of colors and their impact in retail design.