Fast fashion - one successful philosophy

Fast fashion consists of collections based on the most recent fashion trends presented at every year's Spring and Autumn Fashion Weeks. The main idea is garments to be designed and manufactured quickly and cheaply, which allows consumers to take advantage of current clothing styles at a lower price. In Fast fashion production cycles are compressed into 4 to 6 weeks and in some cases even less than that. This creates more buying seasons in the same time and space.