Rihanna launches our new M∙A∙C VIVA GLAM with two strikingly bold shades of red frosted Lipstick and Lipglass, perfectly capturing her fearless, confident style. Every cent of the selling price of VIVA GLAM Rihanna goes toward helping women, men and children living with and affected by HIV/AIDS. Limited-edition, soft-touch red packaging features RiRi's signature.
Born Free is a global initiative with the goal of ending mother-to-child HIV transmission by December 31, 2015. The exclusive Shopbop + Born Free capsule collection was formed in collaboration with 22 top designers, including Victoria Beckham, Céline, Tory Burch, and Isabel Marant. 100% of the profits from this collection will benefit Born Free. The MAC AIDS Fund will match all donations and the total purchase price of all products sold, up to $500,000.