adidas has created a video game and partnered with Snapchat
adidas has partnered with Snapchat to launch its new 8-BIT cleats and for the first -time consumers can purchase the cleats within Snapchat. The launch of a baseball cleat within a video game is also a premiere. Debuting on MLB: The Show, the video game-inspired 8-BIT collection is designed for the MLB Playoffs.
Creating the adidas Bluebird Blue cloth
To celebrate Henry Poole recent highly successful collaboration with adidas Originals, we have now launched a new limited suit fabric: a beautiful 9oz dark blue flannel, made by Fox Brothers – a company whose history goes back to 18th Century, and which is famous for developing the Prince of Wales check and the first cricket whites – featuring treble-pinstripes in ‘bluebird blue’. This colour, legend has it, became a prominent part of adidas’s colour palate due to founder Adi Dassler’s admiration of it in the Bavarian flag. This exclusive cloth is limited to 50 suits only.
adidas in a collaboration with Savile Row tailor Henry Poole
Henry Poole & Co Ltd have partnered up with adidas Originals. This collaboration will see a classic adaptation of two modern NMD silhouettes launching on 21st July and 4th August exclusively at Size. Inspired by Henry Poole’s rich heritage in bespoke suit design and adidas originals street style credentials, the two limited edition sneakers will be created using custom made fabrics, inspired by Henry Poole’s most iconic day and evening suit silhouettes.
David Beckham opens new Adidas Store in Dubai
Global icon and footballing legend David Beckham today brought his ‘midas’ touch to the opening of a new adidas flagship store in the Mall of Emirates, Dubai to the delight of thousands of fans who caught a glimpse of the sporting superstar during a whistle-stop visit to the United Arab Emirates.
Stella McCartney announced as creative director for adidas team GB kit at Rio 2016 Olympics
We look forward to the Rio 2016 Olympic and Paralympic Games where Stella McCartney will return as adidas UK Creative Director for Team GB.
adidas Introduces New Premium Training Collection adidas Standard 19
A premium collection of adidas training pieces, inspired by adidas' heritage, a set of 32 standards central to the German brand's DNA. adidas Standard 19 states simply: "Functionality, fit, weight, aesthetics, and quality make an adidas product." Following this proclamation, adidas reinvents contemporary sportswear for fast-paced, city-centric lifestyles—valuing engineered design, subtle details, and the finest breakthrough fabrics. The result is adidas Standard 19.
Texas A&M & adidas Unveil New Special Edition Uniforms For Halloween
Texas A&M and adidas today unveiled the Aggie Nights Primeknit alternate football uniform, which will be worn by the Aggies exclusively on Halloween, Saturday, October 31st, versus South Carolina at Kyle Field. Developed in collaboration with Texas A&M Athletics, the new special edition uniform is at the forefront of design and innovation, providing players with the perfect blend of style and technology for elite performance.
adidas introduces the adigirl apparel collection
Last week adidas unveiled The adigirl Collection, a new apparel line designed specifically for the teen athlete. The line - a first of its kind - combines key performance attributes with street style detailing to create a unique, versatile assortment of pieces that bring sport into everyday life. The adigirl Collection draws inspiration from five team sports - basketball, volleyball, track, softball and soccer.
adidas Originals by Pharrell Williams – Supershell – Artwork Collection
After captivating the world with the ground breaking Supercolor release in April, Pharrell Williams is back for FW15 with Supershell. The Supershell project sees Pharrell hand-pick friends and creatives from around the world to completely reinvent the shoe's Shelltoe for the very first time, evolving the Superstar into a canvas for creation.
adidas neo Goes Sports Luxe With Selena Gomez's 2015 Autumn Collection
Sportswear gets a new look this season with Selena Gomez's adidas neo autumn collection. Intertwining active accents with feminine details, your autumn wardrobe will never look so good.
adidas Originals - Tubular SS16 Performance at Paris Fashion Week
In the midst of the Paris men's fashion schedule, adidas Originals last night boldly launched four new styles from the progressive Tubular footwear series, inspired by early 90s running technology.
Porsche Design Sport by adidas Fall/Winter 2015 Collection
Minimalistic, precise, modern: the new Porsche Design Sport by adidas collection is one thing above all: intelligently constructed down to the final detail. Functional elements are skillfully integrated into puristic designs. Exclusive materials underscore the luxurious quality of the sportswear.
adidas Originals Tubular Spring-Summer 2016 Performance
In the midst of the Paris men's fashion schedule, adidas Originals tonight boldly launched four new styles from the progressive Tubular footwear series, inspired by early 90s running technology. The SS16 Tubular collection was unveiled by a group of local performers, freely moving around architectural obstacles in an atmospheric underground venue.
Mary Katrantzou x adidas Originals
With immersive graphics and electric colours, Mary Katrantzou’s designs speak with a bold, clear creative vision. For Season 2 of her partnership with streetwear giant adidas Originals, the designer looks back to 80’s workout and fitness imagery combined with sportswear paraphernalia to create abstract collages of figurative motifs. adidas Originals by Mary Katrantzou will be available in to shop online at www.marykatrantzou.com from July 2015 onwards.
Kanye West and adidas Originals: Introducing the YEEZY BOOST 350
Launched this past February with an epic New York Fashion Week presentation, YEEZY Season 1 by Kanye West and adidas Originals ignited a global sensation with an unprecedented public live-stream and the subsequent release of the YEEZY BOOST, which immediately sold out in a worldwide frenzy of anticipation.
adidas by Stella McCartney Fall/Winter 2015
Marking its 10th Anniversary in 2015, adidas by Stella McCartney moves into Fall/Winter with a collection that celebrates a decade of ulimate performance and style enhanced by cutting-edge technology. Showcasing bold silhouettes with innovative texture combinations and intelligent layering, this season's new collection seamlessly fuses form with function for an effective and inspiring work out.
Visit adidas women's store at Cheongdam to celebrate 10th Anniversary of adidas by Stella McCartney
Designer Stella McCartney visits Korea for the first time. Stella McCartney had special moment at adidas Women’s store at Cheongdam on May 20th to celebrate 10th anniversary of adidas by Stella McCartney which started from 2005.
TOPSHOP x adidas Originals SS15
Тhe seven-piece collection sees a selection of iconic adidas Originals pieces reengineered by Topshop to create an exclusive capsule of essential staples; the perfect fusion of street style with rich sport heritage.
adidas NEO Label Launches The Spring 2015 Selena Gomez Collection
The new City Life collection from adidas NEO Label and Selena Gomez is heavily inspired by the glam sportswear look, fusing contemporary sportswear with city attitude.
adidas Roland Garros Collection by Y-3
A new collaboration fuses the Sport Style universe of Y-3 with the technical prowess of adidas Tennis to create an innovative range for Roland Garros taking place from May 19th to June 7th 2015. The adidas Roland Garros Collection by Y-3 represents the first collaboration between two adidas brands and is destined to make an impact both on and off the court, showcasing elegance in motion.
Kanye West Debuts New adidas Originals Yeezy Boost At The 2015 Grammy's
After much anticipation for the new sneaker, Kanye revealed the YEEZY BOOST on stage during his performance of 'Only One' at the 57th Grammy's.
Y3 presented Autumn/Winter 2015 during Paris Men's Fashion Week
This season, Y-3 explores parts unknown with a brave, bold, kinetic collection inspired by aviation: its pioneering history and, tantalizingly, its future. Shown during Paris men’s fashion week at Couvent des Cordeliers, January 25th, 2015, the collection captured the magic of flight and the possibility of broadening horizons, pairing this message with elegant, sleek, strong sportswear and colorful accessories. Men’s and women’s pieces debuted side by side in a sharply tailored aesthetic—think peaked shoulders, cinched waists, and masterful outerwear—that at the same time pushed the limits of future tech. Models stalked the runway to music by Jiro Amimoto, enjoyed by front-row guests including adidas tennis icons Ilie Nastase and Jo-Wilfried Tsonga, perhaps a glimpse of what’s next on Y-3’s radar.
adidas Originals Blue Collection Spring/Summer 2015
The adidas Originals Blue Collection is a premium apparel and footwear line merging adidas' longstanding lifestyle heritage with a refined luxury street aesthetic. Mixing functional sport utilitarianism with a savvy street attitude, the SS15 collection perfectly combines the two sartorial disciplines by offering versatile garments and trainers that are aspirational in terms of both design and manufacturing.
Y-3 Spring/Summer 2015
Pure in its pursuit of escape and athleticism, surf subculture inspired a bold direction for Y-3 Spring/Summer 2015. Shown once again during Paris Men’s Fashion Week at the Couvent des Cordeliers on Sunday, June 29, 2014, the collection explored an energetic fusion of surf and punk
Stella McCartney: Be stylish in the fitness
The designer Stella McCartney said that the stylish clothes in the gym make us more confident. For her collection Spring-Summer 2014, Stella again chose to work with the sports giant "Adidas". "Being dressed fashionable during exercise simultaneously helps the way we feel and the proper implementation of the exercises", said designer to the newspaper "Daily Telegraph".
Adidas Superstars designed with the Facebook and Twitter themes
Designer made custom sneakers designed with Facebook and Twitter themes.
Designed by Gerry McKay, these two custom made Facebook and Twitter sneakers are a beauty to look at. For those familiar with Facebook and who have their own account in one of the two sites, the resemblance is uncanny, for besides the color themes, there are additional little touches.
Stella McCartney designed glow-in-the-dark sportswear line for Adidas
Stella McCartney created Glow-in-the-dark clothing range, part of her Fall/Winter 2010 Adidas sportswear collection. The line will be placed within the best-selling running category of sportswear.
Part of the collection, the glow-in-the-dark range, designed to improve safety and visibility, features Run Glow jacket ($175), which boasts a feisty leopard print, a drawstring short, with the same leopard print and the Run Glow Marialith Runner footwear line ($120), everything available for purchase at the online shop of Adidas.
Interview with David Roubach, founder of Balena, a material science company aiming to transform the fashion industry
Where to produce quality men's suits in Eastern Europe - made-to-measure suits, ready-to-wear suits and CMT