The fashion industry is one of the most polluting industries in the world, reportedly dumping 92 million tonnes of discarded items into landfill every year. However, fashion tech start-ups such as Unmade have begun to introduce innovations like on-demand production to champion the cause of sustainable fashion throughout the entire supply chain. GlobalData’s retail insight writer Deborah Williams talks to Kirsty Emery-Laws, co-founder and chief customer success officer at Unmade, to find out if on-demand is the key to fashion sustainability.
The solution for apparel brands facing rising uncertainty and cost in their global supply chains is to make their merchandise closer to the point of the sale and to use made-to-order services. The "Merch by Amazon" on-demand printing service operates since three years. It works by printing t-shirts once an order comes in, meaning the brands do not have to commit to a large merchandise inventory upfront.
The fashion business is slower in accepting of marketing techniques in comparison with other businesses. For long years fashion manufacturers were interested in what is economical and easy to be produced. Manufacturers showed too little interest in customers' demand, but it's no longer this way - the marketing process is fundamental in fashion business.
The fashion industry is one of the most competitive ones, bringing challenges to hundreds of start-ups every day. Fashion brands & organisations are everywhere today. Do you have what it takes to become a real voice in the industry?
The Made To Order system will help fashion industry to get out of the crisis and will restore many work positions in European factories.
Jennifer Lopez has scoffed at claims she makes outrageous backstage demands and insists she doesn't ask for anything out of the ordinary on her tours.
Jennifer Lopez insists she isn't a diva when it comes to her rider demands.
The singer-and-actress has earned a reputation as a demanding star, but Jennifer is adamant she doesn't ask for anything extraordinary backstage, she is just particular about the things she does want.