Pitti Italics is one of the Pitti Immagine Uomo projects - the program through which the Fondazione Pitti Discovery promotes and supports internationally promising new generation Italian fashion designers. At this edition the spotlights was turned on FEDERICO CURRADI of Florence who has a decade of experience with the most prestigious names in fashion, from Ermanno Scervino to Iceberg, in his résumé.
'Good product. Good feeling. Really it's that simple! Our products promise non-toxic dyes, fabric innovation, smart supply chain engineering and a commitment to zero-waste design practices. Feel good, you are making a difference one garment at a time', says brand's statement.