Sustainable fashion: Amour Vert - the tree-planting brand

With every stitch a purpose

'Engineers by training, European by blood, American-made and firm believers that together, we can transform our future' - that's how Amour Vert founders define themselves.

Amour Vert is a San Francisco-based smart fashion label, offering fresh, contemporary sustainable womenswear.

'Good product. Good feeling. Really it's that simple! Our products promise non-toxic dyes, fabric innovation, smart supply chain engineering and a commitment to zero-waste design practices. Feel good, you are making a difference one garment at a time', says brand's statement.

'Amour Vert' means 'Green Love' in French and having in mind that fashion is #2 polluting industry in the world, the entrepreneurs behind the label are aiming to offer both style for their customers and greener future for all people.

The label has already planted more than 27 000 trees from California to Florida and is aiming to plant 100 000 more in North America by the end of this year. They work in partnership with American Forests.

Photos:
Designs from Amour Vert Fall-Winter 2015/2016 collection
www.amourvert.com