The increased competition with low-cost providers and clients' stronger negotiation power are given as the most important reasons for this price pressure. As a result, it has become very difficult to improve profit margins.
'It's easy to mark the exact time and place this collection was born: October 25th, in a Queens photo studio. That morning, as my team and I watched Steven Klein shoot Cindy, Claudia and Naomi for Balmain's latest campaign, we were in awe of what was happening in front of the camera. The poise. The professionalism. And the amazing power of confident women who are aware of the singular beauty of their own bodies - and the effect that they can have upon others'.
As you can guess, it’s all about diamonds. This well-known, playful song of Marilyn Monroe became a symbol of the eternal striving of women to refinement, richness and luxury. Touching to the magic stone is a unique feeling, the look like goes deep down in one hypnotic and endless beauty. The diamond is considered as a standard of richness, power and prosperity.
The word „diamond” comes from the Greek word “adamas” that means unconquerable, indestructible. The diamond is the hardest natural material in the world.