World first ROICA™ premium sustainable stretch fiber got “Synthetic Fiber Prize” for Material Product Innovation
ROICA™ specialties captured the attention of Senken Shimbun, a daily Japanese fashion newspaper, based in Tokyo, Japan. Founded in 1956, today provides news, research data and new business ideas, and has a great influence over the fashion business in Japan. It helps fashion products throughout Japan to be distributed in Japan's domestic market, and serves as a platform targeting overseas markets.
At the last Premiere Vision in September ‘15, Asahi Kasei launched the ROICA™ Colour Perfect and the ROICA™ Eco-Smart families of advanced stretch materials to great acclaim. Since then, demand at a commercial level has redefined the stretch market with ROICA™ as the NEW STANDARD in terms of unique colour technologies and also in responsible innovation.