Tag: Pure

PURE LONDON - newness and innovation at Spring-Summer 2024 edition
Fashion fairs

PURE LONDON - newness and innovation at Spring-Summer 2024 edition

Pure London, the UK's largest Festival of Fashion, ended this afternoon following three exciting days of innovative and trend-led fashion and inspiring and educational content...

PURE LONDON LAUNCHES NEW BRANDS TO THE UK MARKET
Fashion fairs

PURE LONDON LAUNCHES NEW BRANDS TO THE UK MARKET

Pure London's mission is to become the UK's most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunity.

Pure London revealed nature-verse campaign theme for July 2023 show
Fashion fairs

Pure London revealed nature-verse campaign theme for July 2023 show

Pure London, the UK's largest festival of fashion, has announced its Nature-Verse theme for the July 2023 show. Created in collaboration with the show’s trend agency partner Promostyl, Nature-Verse is a fusion of two of 2024’s strongest fashion trends, Nature Preserve and Technology Transition which highlights the powerful role of technology in preserving the natural world.

Pure London awarded for best marketing campaign at the EN Awards
Competitions & awards

Pure London awarded for best marketing campaign at the EN Awards

The EN Awards 2023 saw over 1,000 professionals come together for a glittering ceremony at ExCel London to celebrate the best of the global exhibition industry; 24 winners were announced across categories ranging from Best Venue, Best Supplier, Best Feature Area to the highly coveted Best Marketing Campaign. Among those celebrating on the night were Pure London who won Best Trade Show Marketing Campaign for their July 2022 marketing campaign in the highly competitive category. 

Pure London presents Pure Edge to engage with the next generation
Fashion collections

Pure London presents Pure Edge to engage with the next generation

Pure London, the UK’s leading trade fashion buying event is taking place from the 12th-14th February 2023 at the iconic Olympia London. The fair reveals exciting new destination Pure Edge, which joins and compliments the returning GEN Z destination.

Pure London 12-14 February 2023 - NEW NOBLENESS THEME
Business news

Pure London 12-14 February 2023 - NEW NOBLENESS THEME

Pure London, the UK’s leading trade fashion buying event will be taking place from the 12th-14th February 2023 at the iconic Olympia London. The UK’s most exciting global showcase for womenswear, accessories, footwear, and jewellery brands, has announced its latest campaign New Nobleness created in collaboration with its trend agency partner Promostyl.

PURE LONDON starts interview series to tackle the biggest issues facing the fashion industry
Fashion fairs

PURE LONDON starts interview series to tackle the biggest issues facing the fashion industry

Pure London, the UK’s leading trade fashion buying event, is bringing together some of the industry’s leading brands and creative minds to discuss the biggest issues facing the fashion industry today in a series of pioneering podcasts and articles available now on the Pure London website.

Source fashion will replace Pure Origin
Sustainable fashion

Source fashion will replace Pure Origin

From February 2023, Source Fashion will replace Pure Origin as part of a brand evolution reflecting a new vision for sustainable, ethical, and inspirational material and textile sourcing.

Pure London Welcomes 28 Polish Brands to their International Programme   
Events

Pure London Welcomes 28 Polish Brands to their International Programme  

Pure London, the UK's leading trade fashion buying event taking place at Olympia, London from the 17th – 19th July 2022, offers an extensive international programme showcasing fashion collections from over 30 countries including 28 brands from Poland.

Pure London launched a newly designed, editorial-style website
Fashion fairs

Pure London launched a newly designed, editorial-style website

Pure London, the UK’s leading trade fashion buying event taking place on 17th – 19th July 2022 at the iconic Olympia London, has announced the launch of its vibrant new campaign and website as it gears up to its first trade collective of fashion brands, creative minds, and inspiring trends in over two years.

Visit free of charge the Virtual Forum of Pure London - Fashion Together
Fashion fairs

Visit free of charge the Virtual Forum of Pure London - Fashion Together

Following the successful launch of Fashion Together in September 2020, discover a new and evolved digital experience, designed to bring the industry together, even when we remain apart. Fashion Together will provide key industry insights, as well as a first-hand look at the latest styles, trends and collections through product showcases and our all-encompassing Pure London Virtual Showroom. Tune in on 23rd February 2021 to access it all.

Pure London Man - menswear fashion brands from apparel to footwear and accessories
Fashion fairs

Pure London Man - menswear fashion brands from apparel to footwear and accessories

Pure Man features mid to high end menswear fashion brands from apparel to footwear and accessories. Pure Man the menswear fashion trade show is co-located at Pure London providing an exciting environment and an easy cross-over for buyers who stock for both genders.

'Pure' by MadRubb
Collections

'Pure' by MadRubb

MADRUBB presents its PURE collection, a proposal based on the essence of feelings, dedicated to an extremely strong and delicate woman at the same time.
PURE is inspired in every detail of the female personality, in the daily moments in different personal states and emotions: pleasure, desire, despair, excitement, sensuality... without falling into the explicit, vulgar or in the daily routine.

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