Milan-born rapper Fedez, media personality of the year, is the new face of Sisley's SS 2015 campaign
Interpreting the brand-new Sisley story with personality and charisma is Milan-born rapper, Fedez, who with his girlfriend, Giulia Valentina, will be the face of the SS 2015 campaign.
What are the women of 2015 like? Strong, complicated, demanding. They do everything and want everything. Their closet has to have room for leisure time in town, a meticulously elegant office look and a never-predictable sexiness.
Sisley debuted its new concept store in Berlin, the first of its kind worldwide. The shop, at 12 Neue Schönauser Strasse, is in a highly prestigious location among some of the most exciting retailers in the city's Mitte neighbourhood: 14 oz and The Kooples.
Heavy doses of style and inspirations without distractions in the new Sisley collection for Spring-Summer 2012. The common denominator is a vaguely Seventies atmosphere worked in a melting pot of styles and colours.
Exactly like the iconic woman who inspires the range called BIANCA J., the keyword is elegance with a funky rock soul. The allure is masculine but with a seductive femininity. Daytime means trousers worn with a long or short trench coat.
Mixing seems easy, but the true expert catches your eye with the sensitivity she displays when bringing together, very naturally, denim and eveningwear, or military styles with something straight from Woodstock.
The result is a well-chosen mix"n" match of colours (old rose and battledress green or magenta and teal); fabrics (organic cotton jersey and extreme-washed denim); shapes (the softness of knitted viscose and the angularity of denim).