Today’s fashion-forward men know remaining on the cutting-edge of the latest trends goes well beyond owning a well-tailored suit or new pair of shoes. Indeed, savvy, smart and stylish guys are taking their fashion finds to new levels with the latest wearable tech that effortlessly complements their look — and offers the height of convenience and connectivity.
One of the most important things about the popular wave of fitness activities in the 1970s and 1980s was that you didn’t need much specialist equipment to join in. As long as people were wearing comfortable clothing and had proper support, especially with respect to footwear, people could get involved with jogging, running, and many other activities. The fitness wear at the time reflected this need and had a very functional look and feel to it.
Who says you have to choose between being active and being fashionable? Our Start moving collection has already proven that you can love sports and set trends at the same time with active wear. Today we are going further and announcing THE ultimate combo: Bershka’s experience in the fashion world and Reebok‘s knowhow in active wear technology are coming together to create a special edition of sneakers for certain sports and fitness activities, and, especially, urban workout.
Ralph Lauren Corporation’s (NYSE: RL) innovative PoloTech™ smartshirt, a seamless blend of sleek, modern style with real-time biometric technology, makes its retail debut on August 27. Ralph Lauren continues to lead the fashion industry in wearable technology with the launch of this groundbreaking fitness shirt and the simultaneous introduction of a game-changing, adaptive workout app that uses detailed data to tailor individualized training for maximum results.
Marking its 10th Anniversary in 2015, adidas by Stella McCartney moves into Fall/Winter with a collection that celebrates a decade of ulimate performance and style enhanced by cutting-edge technology. Showcasing bold silhouettes with innovative texture combinations and intelligent layering, this season's new collection seamlessly fuses form with function for an effective and inspiring work out.
If you want to keep the tonus of your body, you definitely have to choose the folklore dances. What is better than dancing?
On the occasion of the 2015 edition of Baselworld, the watch industry's leading international trade fair, Gucci Timepieces is pleased to announce a special partnership with i.am+ for the development of an innovative concept in terms of wearable technology.
PUMA and Global Cultural icon Rihanna, announced a new multi-year partnership, kicking off in January 2015. Rihanna will become PUMA’s global ambassador for Women’s Training and serve as the PUMA Women’s Creative Director, bringing her styling sensibilities and innovation to PUMA’s collections. Embodying everything that PUMA stands for, Rihanna’s unstoppable spirit, creative energy and prowess both on and off the stage, make her the perfect representation of the PUMA brand.
Very often, yoga is o partially understood as being limited to asanas (yoga poses). As such, its benefits are only perceived to be at the body level and we fail to realise the immense benefits yoga offers in uniting the body, mind and soul. Here, look at the top 10 benefits of regular yoga practice.