In the rapidly evolving fashion industry, new developments occur on an annual, if not quarterly, basis. With an expected $684 billion in sales by 2025, apparel is the biggest segment in the fashion eCommerce industry. However, with more demand comes increased competition. In order to stand out in a crowded marketplace, your business has to have a distinctive identity. In this post, we will discuss the most recent tactics for promoting your brand as well as advice for developing a distinctive identity.
Being a tall guy has its disadvantages. Trying to find a pair of cool shoes that actually fit often seems impossible, in planes and busses you never have enough legroom and you have probably bumped your head on the car door more times than you want to admit. In addition, you can never find a shirt with long sleeves, and your pants can seem like you have borrowed them from your younger brother. On the other hand, tall men make more money, enjoy faster promotions, and are more attractive to the ladies. Hey, when have you heard a woman saying that she is looking for a short guy? Therefore, not all is lost and with these simple tips even the fashion industry will be on your side.
Looking to kick off the new year with an impactful and exciting new marketing drive? There are a number of ways you can make sure your brand stands out from the crowd, but equally a number of easy mistakes to make. The key is finding a strategy that balances your resources with an initiative that has the realistic outcomes you want.
International Conference Fashion Futurum: Young Designers as a Key Factor in the Growth of Creative Economy
The business program and international conference Fashion Futurum opened with the discussion New Faces of Fashion: Young Designers as a Key Factor in the Growth of Creative Economy on 14 March 2016; the following issues were raised within the discussion - demand for young brands, efficiency of the e-commerce strategy, financial support and development routes.
Many people complain about the fact that the ads are an annoying way of companies to enter into our daily lives. However, exceptions exist. The ads in this material are an excellent example of effective advertising strategies for campaigns involving social issues, writes Bored Panda.
Charlie Hunnam ('Sons of Anarchy'), Astrid Bergès-Frisbey ('Pirates of the Caribbean: On Stranger Tides') and Mikael Persbrandt ('The Hobbit') are the leading actors in Guy Ritchie's 'Knights of the Roundtable: King Arthur'. Air date: July 22, 2016.
Try to get beyond the visual - An interview about the psychology of fashion with Dr. Karen Pine, Psychologist & Professor of Fashion
Today we are going to present you Dr. Karen Pine - a renowned psychologist from the University of Hertfordshire and a Professor in the Fashion Department of Istanbul Bilgi University. She speaks, writes about and researches topics designed to help people live better, happier and more fulfilling lives.
Italy held its first Wool Week from 10 to 16 September 2013 in Milan.
There were celebrations supporting the global Campaign for Wool inspired by the 'Live naturally, choose wool' claim and promoting wool as a natural, biodegradable and renewable fibre.
One of the aims is to build a bridge between the textile community, fashion industry and consumers.
Seasons beauty taste of feelings is a project of the fashion photographer Francesco Pellegrino and the make-up artist & hair stylist Sonia Sangiorgio.
Synonymous with exciting images, the photographer Francesco Pellegrino has shot for several magazines around the world. His powerful and unusual beauty images have a well-recognized style: full of colours and emotions. Francesco and his team work every day to make each project unique.
Despite reportedly lackluster sales of her first signature perfume in the UK, actress Jennifer Aniston launched her debut fragrance to US consumers on Thursday at the St. Regis Hotel in Mexico City, Mexico.
The 42-year-old actress created a fragrance that claims to evoke the scent of "sunny days at the beach and happy summer nights". She launched the perfume at Harrods in London back in July of last year, initially under the name "Lolavie".
Researchers found that Botox injections, which smooth out facial lines by partially freezing muscles, also have uplifting side effects that make patients smile.
Psychologists studied 25 people – 12 of whom had Botox injections to the forehead, while the rest had fillers, peals or cosmetic treatments.
All the participants completed a mood questionnaire at least two weeks later.
Former star footballer Zinedine Zidane stars in a campaign as a model.
French football legend Zinedine Zidane is back in play as a model of the famous Japanese designer Yohji Yamamoto and his new collection for Fall/Winter 2010 Y-3.
Zidan stars in a moody, black and white series of images to promote the smort-inspired Y-3 collection which is a collaborative project between Yamamoto and adidas.
Beauty contests are becoming more and more popular as they are always accompanied by a lot of glamour, beauty and emotions. They give a chance to many young girls to show their beauty and talent and start they modeling career.
With the presentation of magnificent evening gowns and the round in bathing suits, those contests are very attractive for the spectators and they gain a big popularity. A lot of them turn in a grandiose show. An unforgettable spectacle was the contest miss Varna 2009, organized by VIP fashion group agency.
During the new season, there are three key words in fashion – motion, mysticism,
Markam who won The Golden Needle award of the Academy for fashion gets inspiration from them for their new collection autumn-winter 2009-2010. The designers’ advices: colours of the summer continue their victorious dictates and tint clothes in turquoise and lilac. High waist trousers and short jackets make their comeback. Knee length coats are a main character in autumn-winter fashion and balloon cut is more fashionable than ever. Autumn will really be dynamic, mystic and passionate.