Athleisure has transformed from a fashion trend into a league of its own. Like formal wear and business wear, athleisure has carved out a profitable piece of the fashion industry pie, offering a solution to those unwilling to sacrifice comfort for style.
There is no question of whether or not athleisure is comfortable. People have known that for a long time, and that is why they lounge around in basketball shorts and hoodies at home. Wearing athletic clothes to relax at home or even go out and about was once simply a convenience. Now, athleisure has evolved into a fashionable way to dress.
Athleisure is an incredibly popular category in the fashion world. The global market is estimated to range around $83 billion USD, and it’s only set to increase. People love to be comfortable, after all, and the prevalence of the athleisure trend throughout modern society means that not only can you be exceptionally comfortable, but you can look great and be stylish all at the same time.
ROICA™ Partners Showcase ROICA Eco-Smart™ family at MarediModa, the Trade Fair dedicated to Beachwear Fabrics and Accessories.
November 6th through 8th at MarediModa, gain insight into ROICA™ premium partners as they showcase their latest collections. A wide-range of offerings that include innovations using ROICA™ Eco-Smart™, the responsible choice. The premium stretch fiber, produced by Asahi Kasei, innovations that meet contemporary business needs and consumer desires for garments in the modern wardrobe; fashion, athleisure, sportswear, intimates and swimwear.
For the second consecutive year, the Biellese company participates in “Performance Days – Functional Fabric Fair” with its Fall/Winter 2018/19 collection and the upcoming Spring/Summer 19 preview. Among their super tech yarn, Wooltech Total Easy Care, which has been chosen for the Venetian gondolier uniform, and Harmony Idro which boasts water and oil repellent properties.