Tag: United Colors of Benetton
The most discussed event of the last week was, for sure, the 87th Academy awards ceremony (Oscars 2015), held on February 22, 2015 in Hollywood, Los Angeles. Celebrities' style was one of the main themes of the event. Gwyneth Paltrow, Reese Witherspoon and Meryl Streep were among the most stylish ladies, while Channing Tatum, John Legend and Jared Leto were some of the gentlemen dressed to impress!
United Colors of Benetton chooses Joan Smalls, icon and today’s top supermodel, as its muse and style ambassador for the Spring/Summer 2015 campaign. Not just a testimonial, but a true “style ambassador”, Joan is a highly talented and successful woman who reflects the perfect Benetton way of life – Italian style, that mixes fashion and practicality to which always enhances a woman’s personality.
United Colors of Benetton revealed its proposals for the Autumn/Winter 2014-2015. Unique silhouettes and fabrics spreading along freshness and uniqueness.
United Colors of Benetton presented their new Fall/Winter Collection inspired of music.
The Campaign features the colourful vibes of young international icons shot by the renowned fashion photographer Mikael Jansson.
Fast fashion consists of collections based on the most recent fashion trends presented at every year's Spring and Autumn Fashion Weeks. The main idea is garments to be designed and manufactured quickly and cheaply, which allows consumers to take advantage of current clothing styles at a lower price. In Fast fashion production cycles are compressed into 4 to 6 weeks and in some cases even less than that. This creates more buying seasons in the same time and space.
United Colors of Benetton Fall-Winter 2012/2013 introduces modern classics through the use of contemporary craftsmanship, celebrating colors and the use of color as only the brand can!
The prevailing mood across the women’s, men’s and accessory collections is inspired by English heritage and outdoor dressing, reinvented through the creative use of bright colors, and the application of new fabrics and computerized knitting technologies.
I'M NOT A SOLDIER! - Women and men lined up in a vaguely military style highlights the skill of knowing how to mix pieces of clothing which define a character, a personality, a woman, a man. The softer silhouette used for her contrasts with the closer-fitting lines he wears. Chunky-stitch knits team with parkas and long and short jackets for him and her. Grey-green, brown and milky-white are the main colours.
NEW YORKER - Dedicated to those who shun exaggeration and have an innate sense of style and originality. This classic look – brightened with unexpected details like the vibrant colour of knitwear or the suit/trousers outfits’ penchant for pronounced patterns – radically transforms his and her approach to town wear. The comfortable fit allows a use of different fabrics. Camel, grey and dark blue create a colour base illuminated with the lacquer red, sunny yellow and electric blue exclusive to the unisex-look knitted sweaters.
LA VIE EN ROSE - Edith Piaf certainly didn’t draw inspiration from the mascot of this theme, but she would have smiled when she saw our perky little pig on pyjamas, underwearand homewear for the whole family.
ROMANCE - We can almost smell the fragrance of this pastel-hued flowery bouquet blooming on microfiber and cotton underwear. The romantic atmosphere goes even further with broderie anglaise sets in classic white or the new denim effect. Nightwear has knitted or lace touches on soft Modal nightdresses and pyjamas.
Benetton launches the first worldwide casting session to find the personal styles of young people and their vision of the future.
The winners will appear in the United Colors of Benetton product campaign for autumn-winter 2010/2011.
The ball starts rolling in February with a worldwide periodical-press campaign. Young people are invited to attend a global casting session and illustrate their style and personality – the things that make them unique – through videos and photographs, which can be uploaded at will and free of charge at www.benetton.com/casting and through a special YouTube page.
Every song describes moments, emotions and people. In the same way, the United Colors of Benetton collection for summer 2010 also brings together myriad small stories to be discovered, like the tracks on a CD.
For women, outerwear remains the absolute key player for the spring, together with shirts which often become dresses. Trousers, available as Bermuda shorts, plays an important role both in women’s and men’s wardrobes.
Big and medium-sized bags make a comeback.
Soft, round-edged, rich in pleats, darts, pockets and depth; fabrics and genuine or faux leathers are smooth, often soft and highly treated: animal-marking-printed, pvc-film coated.
Even when bags want to be “clutched”, handles tend to be longer so they can always be “shouldered”.
The byword is understated elegance, just what is needed
for a day at work or in town.
The colour is sober yet never banal, with a palette full of blues, greys and blacks illuminated by touches of red. The collection is built on fabrics with modern, sophisticated weaves that nonetheless reflect a textile tradition of sewn garments and outerwear. Haute couture atmospheres in jacquard, waffle or ottoman fabrics ideal for chic little coats or well-proportioned short jackets. Satin crepe, on the other hand, is perfect for cocktail dresses or edgy trousers.