The fashion industry is one of the largest and most prominent in the world. Fashion brands are also quite innovative when it comes to marketing campaigns. But the strategies used by these brands are not exclusive to fashion. These approaches are also applicable to any business, especially those that primarily operates online. Let us take a look at the successful strategies employed by fashion brands and why every business should consider adapting them to their marketing plan.
If you just got a new pair of comfortable moto boots for walking, then you’ve surely done some research in the meantime. As you’ve probably noticed, there are so many items, styles, and types of products that you can choose from, given that this is such a versatile industry. However, it’s the magnitude of fashion as a whole that makes it such a polluting segment of our commerce.
Weddings can be a once in a lifetime experience. It is a special day that you and your spouse would want to cherish for the rest of your lives together. And this is the reason why you need to find someone to capture each moment.
No matter what your new website is about – whether it's breaking news in the tech industry, a fashion blog, or a hub for restaurant reviews in your city – selecting a good URL is often the key to increasing traffic to your domain. You'll have to be sure that the domain name you want is free and that you've snapped it up, which can be done via 1&1 IONOS, but before you do that, read these vital tips when choosing a business URL.
Wedding planning requires a lot of patience and there are numerous details you should take care of. Nonetheless, there are two objects which are essential: the rings. Choosing the rings should be one of the first things you do.
If you have a comments section on your ecommerce site, or a social media presence, a troll will eventually plague you. While trolling can take a variety of forms, some arguably less offensive than others, knowing how to handle trolls can save you a lot of reputational damage. Your best tools in this regard are caution and common sense. Here’s how to deploy them.
Buying jewelry in the tech age is much different than just twenty years ago. You would never find a website with anything other than electronic offerings for geeks. While that’s necessarily a bad thing, 2018 is now plentiful with sites that will sell you any jewelry online. From engagement rings to cufflinks, there’s a website for that. Here are just five reasons why you should shop online for jewelry.
WHITE has boosted the June edition thus reaching 300 brands, thanks to important partnerships and to the success of the MAN & WOMAN formula. The trade show is the only trade-fair capable of showcasing the womenswear previews during the menswear fashion week. Special Guest of the show is POAN, which will tread the catwalks thanks to the collaboration with CNMI, while the Slovakian NEHERA is the woman precollections Guest Designer. Synergies with showrooms like Tomorrow for the Athleisure, Six London, Baltimora Studio and The Alphabet. Special projects with companies like Casadei, which will launch its capsule collection, Momon?, with a special area, Ramponi and Albini Group for the shows.
As part of our ongoing mission to become the North American reference in made-to-measure menswear, Surmesur has revolutionized the retail experience by taking augmented reality further than any retailer has gone before.This week Canadian menswear company Surmesur (trans. Made-to-Measure) is launching customizable Augmented Reality (AR) clothing at all of its North American retail stores – including two locations in the GTA. This new Google Tango technology is a retail “first” and gives customers a customized shopping experience that appeals to millennial men and tech fans alike.
In 2006, Aaron Marino started a men’s image consulting firm, alpha m. Image Consulting, to help average men with simple common sense advice; aimed to enhance their image, style, grooming, fashion and most importantly their confidence. Aaron Marino has been featured in countless publications, as well as guest appearances on various television and radio programs, both locally, as well as nationally.
Having a web site is not a one time investment. As a manager, you should know what is needed so that your site drives more traffic and respectively new customers for your business. Even if you have hired a SEO company to work on your site, you should be aware what should be done, so that your site really works for you. You also need to know what to require from the SEO specialists you have selected to optimise your site. And in fact even if you are not a SEO expert, you can apply some of our tips on your own and save money.
Summer is the perfect time for a fresh new look and Crane Brothers have given their website and online store a clever makeover in collaboration with multi-award winning designers Sons & Co. The new site launched and takes you into the handsome world of founder Murray Crane's highly regarded label. The site is designed to enhance the user experience, offer a greater range of product and more detailed information about how the impeccable suits are tailored and the brand's made to measure services.
You do not need Luciano Barbera to tell you that the suit is the key element in any gentleman’s wardrobe. So, he will tell you a story instead.
Spring-Summer 2017 is guided by the captivating laws of attraction. This season cultivates good vibes to attract and bring closer very different worlds. It unites softness and performance, encourages rawness and modernity to converse, binds mysticism with authenticity.
People search for information online every day. All of us do it. Most managers that work in a business different than IT rarely know how to make the right visitors (their future customers) come to their web sites. This article is the first of a series of articles to explain in an easy to understand manner the most important things you should do to advertise effectively online, to make your company site more popular in the search engines and attract new visitors.
If you want to sell your products online, Be Global Fashion Network offers a very affordable solution together with Consult Soft UK.
We offer complete website solutions for beginners to start selling on the Internet right away. Little to no experience is required in order to add your products to the e-shop platform with the help of the point-and-click back-office environment. We use a proven e-commerce technology meeting current web-development standards that is easy to use and search-engine optimized.
Maybe you have designing skills, but you are afraid that launching your commercially successful clothing line is too hard for you? Well, this article is just for you! It will explain the steps you should take for turning your passion into your business...
One really well-fitting men's suit made of high quality fabrics can help every man feel more confident and radiate style.
It's elegant, it's beautiful, it's comfortable, it's practical to wear a suit and there is a suit for every occasion.
Last week, Google Inc. launched boutiques.com, its latest e-tail venture that ties in two western cultural passions – celebrity and fashion.
Essentially a huge web mall full of individual stores, but with the benefits of search engine technology attached, it allows people to look for clothes by genre, silhouette, pattern, shape and size. Consumers will, say the creators, be able to run their own personalised boutiques by drawing up lists of their preferences, following celebrities and designers, and by teaming up with "taste-makers".
Google Inc. launched a fashion e-commerce site Boutiques.com, which uses human curators, visual recognition and machine learning technology to recommend items to shoppers.
Boutiques.com has so many capabilities and components that even Google engineers have a hard time qualifying it. It is a collection of hundreds of virtual boutiques merchandised, by designers, retailers, bloggers, celebrities, etc.
Polo Ralph Lauren has announced that it will further extend its e-commerce reach with the launch of Ralphlauren.com in the UK.
The site will offer consumers a UK destination to buy the clothes brand online. Previously, it was not possible to buy Ralph Lauren goods this way unless the customer had a US address. All of Ralph Lauren’s lines will be available to purchase, including menswear, womenswear, childrenswear and the home collection.
Fashion Online is a new hot trend. We are facing an absolute boom in online fashion.
We can find everything we need in the network without the need to go out and lose time to walk around stores.
New online stores appear every day. What characterizes the new era of online shopping is that a lot of stores operate only online. Many designers are afraid to sell their models on the web, but there are many sites where you can find designer clothes at unbelievable prices. In short, if you are tired of looking at the shops you can find quality designer clothing at low prices in the online shops.
The Italian fashion house's site www.dandgstore.com will sell clothes,
accessories, beachwear, eyewear and jewellery, which will be available to 31
countries worldwide. Speaking about the website, Stefano Gabbana told WWD.com: "The
boutique is like a game. It's a fun and immediate way to shop, without space
or time limitations. We are confident it will get people even closer to D
and G's dynamic universe."
The news comes just days after the designers - whose celebrity fans include Kylie Minogue, Victoria Beckham and Naomi Campbell - announced they were cutting their prices by up to 20 per cent. Gabbana admitted people were less willing to part with their hard-earned cash during the current economic climate so have slashed the costs of their sought-after designs.
Made in Italy enters the net. It is the first Italian site that is born with the undisputed and very precise objective: to sell in the world, thanks to internet, fashion products that are exclusively Italian. The idea is to make known and put on the market, new Italian companies and emerging young stylists, not yet well-known and unobtainable on internet. The prices are reasonable, overall, if compared to the famous designer names. "The products and the fabrics, assures the author Paola Casini - are of utmost quality".