Tag: social

Rules That Every Fashion Brand Should Follow On Instagram
How to advertise

Rules That Every Fashion Brand Should Follow On Instagram

Social media was designed as a platform for public and collective interaction between individuals to share and receive information. Today, there are many social media applications and platforms available for all forms of interaction. Social media platforms can be differentiated with their type and use. For example, we have Facebook for chatting and keeping up with connections, LinkedIn for networking; Twitter and Tumbler for microblogging; Periscope, YouTube and Vimeo for video sharing; and Instagram, Snapchat, Pinterest for picture sharing.

h+h cologne 2019 colours up the business
Events

h+h cologne 2019 colours up the business

It is time once again from 29 to 31 March 2019: Specialised trade visitors from all over the globe will meet up at h+h cologne to inform themselves about the latest trends in the textile handicraft industry. Next year things are going to be particularly colourful. Because this time the motto of the event zone "my lovely livingroom" is "colour your business!". Under this title, in the event and workshop programme h+h cologne 2019 is placing a special focus on current and successful approaches for customer acquisition, sales promotions and customer loyalty.

How to Handle Trolls?
How to advertise

How to Handle Trolls?

If you have a comments section on your ecommerce site, or a social media presence, a troll will eventually plague you. While trolling can take a variety of forms, some arguably less offensive than others, knowing how to handle trolls can save you a lot of reputational damage. Your best tools in this regard are caution and common sense. Here’s how to deploy them.

Fashion Influencers - the victims of the Big Brands
How to sell

Fashion Influencers - the victims of the Big Brands

Nowadays, the word Influencer is associated with a person who has the power to influence the decision of others to impulsively buy a product.

5 Reasons to Shop for Jewelry Online
Accessories

5 Reasons to Shop for Jewelry Online

Buying jewelry in the tech age is much different than just twenty years ago. You would never find a website with anything other than electronic offerings for geeks. While that’s necessarily a bad thing, 2018 is now plentiful with sites that will sell you any jewelry online. From engagement rings to cufflinks, there’s a website for that. Here are just five reasons why you should shop online for jewelry.

Alessandro Manfredini - the man who became famous with his beard
People profiles

Alessandro Manfredini - the man who became famous with his beard

The story of Alessandro Manfredini begins with his beard. It literally changed his life for the last three years. His new breathtaking look, shared on social media as Instagram and Facebook, has captured the attention of many bloggers; he has been chosen to join # Project60 for Beard Season Global Noprofit Movement by picking the finest barbs to fight cancer. Alessandro, who is actually a graphic artist and sculptor, has quickly become an icon on the web and is therefore constantly involved in advertising campaigns and photo shoots.

Improve your Social Media Marketing with These Tools
How to advertise

Improve your Social Media Marketing with These Tools

There are so many social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, and others that are used by millions on a daily basis. Creating a solid social media marketing strategy can be overwhelming for companies that do not have in-house social media experts.

One fashion project is among the winners of Chivas' The Venture 2016
Business news

One fashion project is among the winners of Chivas' The Venture 2016

The Venture, luxury whisky Chivas Regal's search to find and support the most innovative startups from across the world, rewarded five social enterprises in New York City earlier this month. The winners were announced after five grand finalists pitched in front of a live audience and judging panel that included actress and philanthropist Eva Longoria.

Men's ready-to-wear fashion shows may remain in the past
Fashion shows

Men's ready-to-wear fashion shows may remain in the past

Recently Brioni, Bottega Veneta, Burberry, Tom Ford, Vetements and Public School announced that they say goodbye to Milan Men's Wear fashion shows. The final balance is 10 designers who have decided not to showcase their collections this year in Milan.

How to make a Breakthrough in Fashion
How to plan your business

How to make a Breakthrough in Fashion

Have a long term marketing strategy that needs to communicate a message to the clients. You have to answer the questions:
*What can I do to help the society?
* Who is the customer and what do they expect?
* What the customer wants?
* Where can I engage with the customer?

Brioni appoints a new creative director
Business news

Brioni appoints a new creative director

"He has no experience as a designer, but the decision of Kering - the group which owns Brioni - to appoint him perhaps points to the changing definition of the role of a creative director in today's fashion landscape, where brand identity, social media mastery and the ability to communicate a unifying message across fashion, retail and perfume/cosmetics are increasingly essential".

Forty of the most influential advertising concerning social issues
How to advertise

Forty of the most influential advertising concerning social issues

Many people complain about the fact that the ads are an annoying way of companies to enter into our daily lives. However, exceptions exist. The ads in this material are an excellent example of effective advertising strategies for campaigns involving social issues, writes Bored Panda.

Olivier Rousteing - Balmain Creative Director
People profiles

Olivier Rousteing - Balmain Creative Director

Rousteing joined Balmain in 2009. In 2011, at age of 25, he replaced Christophe Decarnin as the creative director of the brand, gaining full control of the production of both the men's and women's read-to-wear lines.

Karen Woo - street style, lifestyle and fashion photographer
Fashion Photographers

Karen Woo - street style, lifestyle and fashion photographer

Australian Born Chinese – Karen Woo is a savant creative talent who is fast becoming one of Melbourne’s sought after street style, lifestyle and fashion photographer.

Тhe cultural history of dandyism
The dandy style

Тhe cultural history of dandyism

Nathaniel Adams, co-author of the book "I am Dandy," discusses the cultural history of dandyism, gives a tour of his personal wardrobe, and examines the way the theatrics of fashion relate to a person's inner character.

Milan Men's Fashion Week: Vivienne Westwood Fall-Winter 2016/2017 collection
Menswear collections

Milan Men's Fashion Week: Vivienne Westwood Fall-Winter 2016/2017 collection

'Our MAN Fall-Winter 2016/2017 collection is titled 'Be Specific' drawing inspiration from Vivienne's goal to save the climate, save the world and her fight against the criminal politicians. This campaign symbolizes Vivienne's recent campaign about Bankers, Giants (business), and Criminals (Politicians)'.

Marco Balich awarded the highest recognition of Kazakhstan
Competitions & awards

Marco Balich awarded the highest recognition of Kazakhstan

The Order of Kurmet has been awarded to Marco Balich by the Government of Kazakhstan. This mark of excellent distinction is presented in recognition of the professional contribution that Balich gave to Kazakhstan by presenting to the whole world the Nation that will host the next Expo in 2017, through the ceremony for the 550th Anniversary of the Kazakh Khanate.

What is Sustainable fashion?
Business news

What is Sustainable fashion?

Sustainable is product, which is manufactured with environment-friendly raw materials, technologies and chemicals and respect for people - workers, local people, consumers.

Glossary of Sustainable fashion
Business news

Glossary of Sustainable fashion

We already know that one garment is sustainable, if its manufacturing process protects the environment and respects people. But which are the different aspects of Sustainability in Fashion? Let's see...

Dutch fashion: Clothing made of human hair
World fashion

Dutch fashion: Clothing made of human hair

Today, we are going to present you Alix Marie Bizet and her graduating project, titled 'Hair Matter(s)', which includes jackets and hats made of frizzy human hair (including her own), which she considers an animal-friendly alternative to fur.

Sustainable fashion: Mindfully made womenswear by SVILU
World fashion

Sustainable fashion: Mindfully made womenswear by SVILU

For us, from Be Global Fashion Network, the theme about saving our planet and the environment we live in is very important - actually it is for every being on the Earth. That's why we start a series, presenting the good examples from the industry for Sustainable fashion, which is one step in the right direction. Let's start with SVILU - a womenswear label, based in New York City, NY, USA.

Why convert your printed catalogue to an online catalogue?
Sewing industry

Why convert your printed catalogue to an online catalogue?

In today’s digital world, printed catalogues still have a very important role for the marketing & advertising strategy of many fashion companies. But isn’t it more efficient to invest the budget of printed catalogues in online catalogues?

London Collections: Men - the evolution of men's fashion
Events

London Collections: Men - the evolution of men's fashion

The young modern gentlemen love shopping online. And many of the biggest menswear brand enable their customers to order label's newest designs online right after watching the live-streaming of the fashion show.

Michelle Obama with first Fashion Education Workshop 'Celebration of Design'
Fashion design education

Michelle Obama with first Fashion Education Workshop 'Celebration of Design'

150 high school and college students (designers-to-be) were selected by the White House to participate in this first of its kind Fashion Education Workshop, aiming to show what it takes to be a success in the fashion industry.

Stunning jewels of extraordinary beauty by Carrera y Carrera
Accessories

Stunning jewels of extraordinary beauty by Carrera y Carrera

The Orchid represents one of the most popular floral motifs in Manila shawls.

Cartier announces its 30th year of polo sponsorship
Lifestyle chronics

Cartier announces its 30th year of polo sponsorship

On Sunday 15th June 2014, the Cartier Queen's Cup Final will mark Cartier's 30th year of polo sponsorship. As the longest standing polo sponsor in history, 'The King of Jewellers', is proud to celebrate and honour its longstanding relationship with polo, the 'King of Sports'. We would like to take the opportunity to look back and celebrate the wonderful years that Cartier has been privileged to support polo worldwide.

Bulgarian Soirée
Lifestyle chronics

Bulgarian Soirée

Wouldn’t it be nice if savvy people could meet in chic, casual venues and experience the taste and tradition of other cultures?

An Exciting Evening at the Embassy of BulgariaProfessionals in the City, a Washington, DC-based organization with over 100,000 members, hosts a myriad of social events, from sunset kayaking to Carnaval 2008 in Rio de Janeiro, Brazil.

On July 27, Pros in the City hosted “An Exciting Evening at the Embassy of Bulgaria” in the Nation’s Capital (USA) at the Embassy of the Republic of Bulgaria. Guests were welcomed by a delightful embassy staff and ushered into a sizable room decorated with Bulgarian artifacts, where a buffet-style dinner of ethnic cuisine was tastefully presented.

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