United Colors of Benetton presented their new Fall/Winter Collection inspired of music.
The Campaign features the colourful vibes of young international icons shot by the renowned fashion photographer Mikael Jansson.
United Colors of Benetton stunned us with its irresistible spring-summer suggestions for men. The trend provide a wide range of different color combinations and patterns. Men's fashion is no longer what it was.
United Colors of Benetton's collection for spring/summer 2012 is an irresistible, unstoppable explosion of colours. Vibrant colours and prints – long-standing brand signatures – are the seasonal must-haves. Colours highlight all the trend-setting elements: geometric shapes, patterns, decoration, fabrics, moods and ideas for a long, hot summer.
Freedom is a clear, simple word with many meanings. In this case, freedom is what we allow ourselves in choosing our everyday look. United Colors of Benetton has always followed this path and offers even greater freedom of choice for the new winter season.
SPARKLING DENIM - The theme centres around denim, the quintessential casual fabric. Presented in different versions and teamed with other materials, its versatility is shown to best effect. Denim and faux leather for a bold, edgy woman. Denim and jumbo sequins for tongue-in-cheek fun. Denim and wool cloth to reject the carved-in-stone rules in the books. The palette displays a range of dark shades, starting with black and going through the various stages of blue to finish with flashes of white. The fit is decidedly slim, top and bottom, and puts the accent on leg length.
Benetton launches the first worldwide casting session to find the personal styles of young people and their vision of the future.
The winners will appear in the United Colors of Benetton product campaign for autumn-winter 2010/2011.
The ball starts rolling in February with a worldwide periodical-press campaign. Young people are invited to attend a global casting session and illustrate their style and personality – the things that make them unique – through videos and photographs, which can be uploaded at will and free of charge at www.benetton.com/casting and through a special YouTube page.
Every song describes moments, emotions and people. In the same way, the United Colors of Benetton collection for summer 2010 also brings together myriad small stories to be discovered, like the tracks on a CD.
For women, outerwear remains the absolute key player for the spring, together with shirts which often become dresses. Trousers, available as Bermuda shorts, plays an important role both in women’s and men’s wardrobes.
THE ARCHITECT – A style somewhere between classic and casual to reflect his attention to details and quality, not forgetting functionality and comfort. He’s ready to face the day’s events, dressed in brown shades ranging from chocolate to hazelnut and beige. Grey shades are combined with azure, dark blue and plum.
Fabrics include wool in the form of medium-weight cloth for long and three-quarter-length jackets, lightweight for suits or trousers in the English style, wide-ribbed corduroy especially for jackets, yarn-dyed cotton for all kinds of striped shirts or others in micro checks.
Gabardine and cotton tricotine are stretchy to make trousers more comfortable, as is moleskin.
Cotton jersey is teaselled or treated to give it a warm hand, while nylon is used for jersey-lined trench coats and long jackets.