A Sports event without a proper snack is an injustice. Snacks in stands tug on memories for years to come. Following, we are going to mention the best snacks you could consume while watching a baseball game. You need to read the following option and reconsider your menu for the live game the next time.
The term “winter weight” is something that many people use in the middle of winter season, as it’s quite common to put on a couple of extra pounds and not feel quite as energized as normal. The weather outside can be enough to keep people indoors, on the couch, and not their usual active self. Rather than give in to winter this year and end up feeling low on energy and not your absolute best, why not introduce a variety of winter sports and activities that will keep you healthy and active?
The designer Tom Ford took to the iconic Park Avenue Armory to kick off New York Fashion Week: Men’s with his Fall/Winter 2018 collection. In addition to showing off his latest designs, the Texas-born designer-turned-director also used his runway to debut a new undergarment and timepiece line.
ROICA™ Partners Showcase ROICA Eco-Smart™ family at MarediModa, the Trade Fair dedicated to Beachwear Fabrics and Accessories.
November 6th through 8th at MarediModa, gain insight into ROICA™ premium partners as they showcase their latest collections. A wide-range of offerings that include innovations using ROICA™ Eco-Smart™, the responsible choice. The premium stretch fiber, produced by Asahi Kasei, innovations that meet contemporary business needs and consumer desires for garments in the modern wardrobe; fashion, athleisure, sportswear, intimates and swimwear.
Continuing to inspire and connect designers with the world’s best commercially available wool fabric and yarn manufacturers, The Woolmark Company will unveil the latest edition of The Wool Lab at Milano Unica, July 10 -12. Come and visit The Woolmark Company in Idea Biella – Pavilion 20 – Central Lounge and in Moda In – Pavilion 12 – Central Lounge.
When making the selection of right sports wear, you don’t have to worry about selecting something that is fancy and trendy. You have to pay more attention towards comfort level. Workouts can leave your exhausted and tiresome. The type of clothes you select for your workout session can make a big difference. There are a number of factors that you may have to consider to ensure your choice is right and appropriate.
There is a trend we spotted during the Fashion Weeks in Milan, London, New York, the suit had a resurgence in Paris courtesy of the trend of mixing tailoring with sportswear. Suits, blazers, and tailored trousers were combined with bombers, track bottoms, hoodies, aloha shirts, and more.
For the second consecutive year, the Biellese company participates in “Performance Days – Functional Fabric Fair” with its Fall/Winter 2018/19 collection and the upcoming Spring/Summer 19 preview. Among their super tech yarn, Wooltech Total Easy Care, which has been chosen for the Venetian gondolier uniform, and Harmony Idro which boasts water and oil repellent properties.
The UK Fashion & Textile Association (UKFT) will roll out a series of masterclasses at five UK universities as part of the Made It campaign, with the support of Marks and Spencer.
The second leg of the Maserati 2017 global Polo Tour, held at the Desert Palm Polo Club from 11 - 17 March 2017, concluded with Team Abu Dhabi winning the Maserati Dubai Polo Trophy by an outstanding score of 7 to 4 over Team AES International.
IWC Schaffhausen celebrated the Laureus World Sports Awards in Monaco in the company of celebrities and influencers from the world of sports. The highlights of the event included a bike tour with the FORMULA ONE world champion Nico Rosberg and the official launch of the Da Vinci Chronograph Edition “Laureus Sport for Good Foundation”. Limited to 1,500 watches, this timepiece with its blue dial and back engraving is the 11th special edition to be launched by IWC as part of its commitment to the Laureus Sport for Good Foundation. Some of the proceeds from sales are used to help to support the foundation’s sports projects for children and adolescents.
One of the most important things about the popular wave of fitness activities in the 1970s and 1980s was that you didn’t need much specialist equipment to join in. As long as people were wearing comfortable clothing and had proper support, especially with respect to footwear, people could get involved with jogging, running, and many other activities. The fitness wear at the time reflected this need and had a very functional look and feel to it.
At Nick Graham believe that Modern Menswear is a mix of two parts tradition, two parts attitude and one part pure fun. Its what they call "Post-Prep." By combining classic British menswear with American post-prep styling, they’re out to create a new dynamic – one that is both recognizable and refreshing.
Sustainability is an increasingly distinctive and unavoidable value for the fashion industry as a whole. Miroglio Textile gave concrete form to their ethical commitment by implementing cutting-edge printing technologies that reduce the use of water from a minimum of 50% on natural fibers (from an LCA study validated by ICEA) up to 100% in sublimation printing.
'Ermanno Scervino Spring-Summer 2017 Man lives in a world that blends sartorial with sportswear. The season's star is the jacket expressed in a sartorial key but created in fabrics that are unexpected and innovative'.
IVANMAN Spring-Summer 2017 collection was presented in Germany during the Mercedes-Benz Fashion Week Berlin. Soft pastel pink, white, bright turquoise and a bit of black formed the color palette.
Faithful to the codes of an innate vocation for bespoke apparel, Kiton Fall/Winter 2016-17 menswear collection stems from research capitalizing on customer demands by offering excellent attire in every category of menswear: sartorial, thermal, denim, sportswear and accessories.
The traveling theme was main part of this collection, balancing between tailoring and sportswear.
A new concept of formal wear is the leitmotif of the SS 2017 collection, where elements of sportswear intersect with the classics and are interpreted in fabrics that are only apparently traditional but actually light, bi-stretch and no-iron.
The sports jacket is a variable part of the gentleman's clothing, which for the joy of the eye, in combination with different trousers, gives a whole new outfit. Moreover, a sports jacket combined with flannel or cavalry twill is already perceived as a formal attire.
Ralph Lauren Purple Label Spring 2017 collection, previewed in Milan last month, weaves a touch of leisure through elegant and expertly tailored sportswear, haberdashery, formalwear and accessories.
Designed by Kris Van Assche, the Dior Homme collection for Summer 2017 drives an explicit evolution, channeling the energy of Haçienda youth through the industrial landscape of a utopian fun fair.
The history of Henry Poole lies at the heart of the Savile Row suit. It is both a family story and a story of an international business that covers the past, the present and the future. From our historical tailoring bloodline through to our current bespoke process for creating a range of clothing garments (including shirts, blazers, sports jackets, top coats, overcoats, dress wear and, of course, tailored suits), Poole’s epitomises the glory behind Savile Row tradition of pure bespoke tailoring.
London College of Fashion, University of the Arts London presents BA16 - a showcase of work celebrating the latest talent from its leading graduating students. Opening with the annual BA catwalk show on Monday 6 June, the season will continue with an exhibition from Tuesday 7 June.
James Sleater from the Cad & The Dandy in Savile Row outlines the key differences between a sports coat vs a blazer and the single breasted and double breasted jackets.
If you are searching for something ultra-warm, very comfortable, 'trendy chic' and with care for the details, for the next cold season, Eden Park Fall-Winter 16/17 collection will grab your attention.
Selfridges is a chain of high end department stores in the United Kingdom. The Body Studio is the largest department ever opened by the iconic Selfridges London. The Studio is a new holistic fashion and accessories destination created for women to promote and celebrate mind and body wellness.
Vitale Barberis Canonico, one of the oldest woollen mills of the world, celebrates bespoke tailoring with the project Tailor’s Tips, a series of 12 videos in which the master tailor Giovanni Barberis Organista, directed by Gianluca Migliarotti, tells what happens behind the scenes when a hand-stitched suit is created.
Following the constant research at their own woolmill for the most prestigious fabrics and the most precious materials, Kiton launches the first 12.8 micron wool, proposed in 20 different colors. Throughout the years they have meticulously capitalized the very small quantities of this thread available in the world and succeeded in producing a small number of pieces.
Popular skincare brand LAB SERIES Skincare for Men supported one of New York's most dynamic design duos OVADIA & SONS for their Fall-Winter 2016/2017 runway show for NYFW: MEN'S. 'What is great about both of our brands is that men look to us for guidance', says Joseph Grigsby, Vice President, Global Marketing, LAB SERIES Skincare for Men.
Britain is the crucible of modern tailoring and Alfred Dunhill is proud to continue offering the ultimate in menswear, both through Bespoke and Made-to-Measure. Reflecting the origins of the brand in saddlery, customisation of leather pieces and the creation of unique Bespoke items uphold the heritage of the brand in a contemporary and luxurious way.
They sold our first line of men's shirts in the summer of 1989. Since then they have been inspired by countless references, which they absorb into our world. When Patrick named his first sportswear shirt after a small town in the United States, a true success story was created based on authentic American references. The “casual with a touch” was created with its nonchalant form and impeccable fabrics. Casual evolves into preciousness.
Sportswear, function and a generous splash of retro-futuristic shimmer come together for a high-fashion extravaganza in H&M Studio AW15. Taking cues from the late 60s futurism this collection blends sporty skiwear with rich colours and embellishment.
Who says you have to choose between being active and being fashionable? Our Start moving collection has already proven that you can love sports and set trends at the same time with active wear. Today we are going further and announcing THE ultimate combo: Bershka’s experience in the fashion world and Reebok‘s knowhow in active wear technology are coming together to create a special edition of sneakers for certain sports and fitness activities, and, especially, urban workout.
A premium collection of adidas training pieces, inspired by adidas' heritage, a set of 32 standards central to the German brand's DNA. adidas Standard 19 states simply: "Functionality, fit, weight, aesthetics, and quality make an adidas product." Following this proclamation, adidas reinvents contemporary sportswear for fast-paced, city-centric lifestyles—valuing engineered design, subtle details, and the finest breakthrough fabrics. The result is adidas Standard 19.
This season, the journey of the man of flowers continues, emerging from his Winter world of evening formality and the Opera House, to the bright sunshine and colour of Summer. Taking his place in a contemporary, indoor ‘jardin a la française’ – filled with 2000 Fée des Neiges flowering white rosebushes, embedded in wooden parquet flooring – the Dior man becomes the contemporary embodiment of a new, haute bourgeois world; a figure who playfully subverts the rules of masculine dress while at the same time upholding their traditions.
Come to our booth in Hall 5R 91 and see, touch and feel newness in the Cupro and ROICA™ designed for The Modern Wardrobe where everything can now work perfectly, beautifully and smarter for you. From foundations to tailoring and jersey separates, or occasion wear, active sportswear and hosiery and accessories… today, all are crafted and designed exactly to suit the modern consumer. And here, more than ever, Cupro is pivotal in delivering these amazing fabrics.
Last week adidas unveiled The adigirl Collection, a new apparel line designed specifically for the teen athlete. The line - a first of its kind - combines key performance attributes with street style detailing to create a unique, versatile assortment of pieces that bring sport into everyday life. The adigirl Collection draws inspiration from five team sports - basketball, volleyball, track, softball and soccer.
After captivating the world with the ground breaking Supercolor release in April, Pharrell Williams is back for FW15 with Supershell. The Supershell project sees Pharrell hand-pick friends and creatives from around the world to completely reinvent the shoe's Shelltoe for the very first time, evolving the Superstar into a canvas for creation.
Sportswear gets a new look this season with Selena Gomez's adidas neo autumn collection. Intertwining active accents with feminine details, your autumn wardrobe will never look so good.
Road to Rio 2016 greets and welcomes the next Olympic Games that will take place in Rio de Janeiro. Their program presents 28 different types of sports for a total of 42 disciplines. The research project on which the Haute Couture collection presented by the 3rd year Koefia Academy students for their Final Work 2015 is based, focuses in fact on the concept of Sport, a theme loved by all international fashion designers.
Minimalistic, precise, modern: the new Porsche Design Sport by adidas collection is one thing above all: intelligently constructed down to the final detail. Functional elements are skillfully integrated into puristic designs. Exclusive materials underscore the luxurious quality of the sportswear.
Singer & actress, Selena Gomez was spotted leaving Tori Kelly's Album Release party at celeb hot-spot, The Nice Guy in West Hollywood. The brunette beauty donned leather leggings by Montreal based brand, LaMarque paired with an over-sized striped t-shirt & cream vest.
Marking its 10th Anniversary in 2015, adidas by Stella McCartney moves into Fall/Winter with a collection that celebrates a decade of ulimate performance and style enhanced by cutting-edge technology. Showcasing bold silhouettes with innovative texture combinations and intelligent layering, this season's new collection seamlessly fuses form with function for an effective and inspiring work out.
LaMarque Collection was born from the innovative mind of fashion designer Ifigenia Papadimitriou. The Montreal-based contemporary brand specializes in leather jackets, leather and mixed media sportswear, down-filled puffers, and Italian wool coats with leather detailing. The Fall/Winter 2013 collection marked the debut of the LaMarque brand, although the design and executive team behind the brand have more than 25 years of experience in the fashion industry.
The spirit of mountain climbing is the key element of Phillip Lim collection for the next cold season. It is incorporated in modern outerwear looks - blue and earthy toned jackets, relaxed trousers, long minimal coats, sharp parkas...
Designer Stella McCartney visits Korea for the first time. Stella McCartney had special moment at adidas Women’s store at Cheongdam on May 20th to celebrate 10th anniversary of adidas by Stella McCartney which started from 2005.
Sun, colors and warmth - these are the keywords for the Spring/Summer collection 2015 of the Bulgarian brand for men's fashion - STYLER. The Spring/Summer collection presents clothes in summer colors made of unique materials, which primarily make man's body feel good.
This year, during the 39th edition of São Paulo Fashion Week, Brazilian label Amapô presented its Spring-Summer 2016 collection full of colors, energy and 80s style, combining references to Barbarella, Miami, aerobics and David Bowie. One really interesting mixture for both girls and boys!
The new City Life collection from adidas NEO Label and Selena Gomez is heavily inspired by the glam sportswear look, fusing contemporary sportswear with city attitude.
A new collaboration fuses the Sport Style universe of Y-3 with the technical prowess of adidas Tennis to create an innovative range for Roland Garros taking place from May 19th to June 7th 2015. The adidas Roland Garros Collection by Y-3 represents the first collaboration between two adidas brands and is destined to make an impact both on and off the court, showcasing elegance in motion.
April 7-8, 2015 at California Market Center - LA Men's Market is a men's trade event - focusing exclusively on the Summer and Holiday seasons - and presenting the best menswear brands in Action Sports, Contemporary, Lifestyle, Streetwear and Footwear.
A dedication to the extraordinary, a devotion to beauty and a passion for rock and roll are the key elements of every Philipp Plein collection. His Fall-Winter 2015/2016 menswear collection is titled PLEIN WARRIORS.
Forever 21 announces the launch of their Activewear campaign highlighting new high-tech features as well as on-trend designs, with key theme ‘Fit. Function. Fashion.’ Top Australian model, Shanina Shaik is the face of the campaign- her healthy physique and relaxed model off-duty sense of style naturally represents the fitness movement the new Forever 21 Activewear collection.
This season, Y-3 explores parts unknown with a brave, bold, kinetic collection inspired by aviation: its pioneering history and, tantalizingly, its future. Shown during Paris men’s fashion week at Couvent des Cordeliers, January 25th, 2015, the collection captured the magic of flight and the possibility of broadening horizons, pairing this message with elegant, sleek, strong sportswear and colorful accessories. Men’s and women’s pieces debuted side by side in a sharply tailored aesthetic—think peaked shoulders, cinched waists, and masterful outerwear—that at the same time pushed the limits of future tech. Models stalked the runway to music by Jiro Amimoto, enjoyed by front-row guests including adidas tennis icons Ilie Nastase and Jo-Wilfried Tsonga, perhaps a glimpse of what’s next on Y-3’s radar.
The adidas Originals Blue Collection is a premium apparel and footwear line merging adidas' longstanding lifestyle heritage with a refined luxury street aesthetic. Mixing functional sport utilitarianism with a savvy street attitude, the SS15 collection perfectly combines the two sartorial disciplines by offering versatile garments and trainers that are aspirational in terms of both design and manufacturing.
Danish designer Astrid Andersen is a true innovator with a global following for her genre leading approach to premium sportswear. She presented her Fall-Winter 2015/2016 collection on Saturday (January 10, 2015) during the London Collections: Men.
PUMA and Global Cultural icon Rihanna, announced a new multi-year partnership, kicking off in January 2015. Rihanna will become PUMA’s global ambassador for Women’s Training and serve as the PUMA Women’s Creative Director, bringing her styling sensibilities and innovation to PUMA’s collections. Embodying everything that PUMA stands for, Rihanna’s unstoppable spirit, creative energy and prowess both on and off the stage, make her the perfect representation of the PUMA brand.
Sinterama is European leader in the production of coloured polyester threads and yarns, born in 1968 in Biella (Italy). In over 40 years of development, Sinterama has built important partnerships with its clients, offering the most innovative solutions, investing in product research and giving collaboration and service the utmost attention. In line quality control, the automation of processes and the flexibility of production systems represent some of the company’s points of excellence and ensure the highest quality and production standards. At present, Sinterama produces a vast range or products able to satisfy any requirement for fabrics for automotive, furnishing, clothing and technical end uses.
The collection, available in selected stores as well as online from November 5, draws inspiration from Samurai Culture and fractured mineral formations, using new technologies and materials for both function and style.
Europa is a leading Tuscan textile company in the production of mono and bi-stretch fabrics of premium quality in the casual, sport and denim fields thanks to a fully traceable supply chain that is 100% Made in Italy. Born in 1966 in Prato as Lanificio Europa, the company represents a unique textile manufacturing specialty, rooted in the Tuscan heritage of design and technology.
Aldo Maria Camillo takes on a personal and sartorial journey, pursuing the idea of the noble soldier by encapsulating the faded charm of history in a distinctly contemporary vein. He focuses on the central theme of imperfect perfection, the defining trait of Cerruti 1881 Paris, and interprets calculated yet crucial mistakes as a sign of life and uniqueness within an extremely formal framework.
Robert Noble was originally established in Galashiels, Scotland under the name of David Ballantyne in 1666 and today - almost 350 years later - it combines centuries-old techniques with modern technology to serve some of the most famous fashion houses in the world.
The event was full-on energy from the beginning, with free runners using the show’s set for a parkour performance to kick off the show. They were celebrated by an audience waving foam boxing gloves and wearing athletic tanks for Team Wang and Team H&M. The global H&M audience was invited to participate through a live stream hosted on hm.com and alexanderwang.com.
A month ago, the supermodel Cara Delevingne, who just turned 22, announced an exciting collaboration with the DKNY brand and we are eager to see her line, which consists of 15 gorgeous models that reflect the sporty tomboy. After starring in four campaigns of the famous brand in the last two years, it was so natural that the supermodel is going to design her own line for this chic brand.
The pop singer Selena Gomez continues her work with the sports giant Adidas. For the third season, the young singer enjoys her fans with original and unusual designs.
Today we are going to take a look at some of the top trends in womenswear for the upcoming cold season. It will offer something for everyone - from romantic fairytale gowns through comfortable sportswear to bold leopard prints.
Fashion designer Stella McCartney will work with "Adidas" to create the clothing of British athletes for the Olympics 2016.
Inspired by the designer duo’s first visit to Paris and the way Parisians dress, the collection featured symbolic Parisian images such as the replica of the Statue of Liberty – also a nod to Carol and Humberto’s homeland – and the words ‘KENZO PARIS’ emblazoned across the back of jackets.
Pure in its pursuit of escape and athleticism, surf subculture inspired a bold direction for Y-3 Spring/Summer 2015. Shown once again during Paris Men’s Fashion Week at the Couvent des Cordeliers on Sunday, June 29, 2014, the collection explored an energetic fusion of surf and punk
US designer Alber Elbaz and Dutch designer Lucas Ossendrijver presented Lanvin Spring-Summer 2015 menswear collection yesterday (June 29, 2014) in France during the Paris Fashion Week.
'You know men don't change every season, we are stubborn. What changes in life is the way we live', said Ossendrijver after the show.
Italo Zucchelli, Calvin Klein's creative director, presented brand's Spring-Summer 2015 menswear collection on June 22, 2014 in Italy during the Milan Fashion Week.
For the next year's hot season, the designer offers an extremely clean-cut line in mainly beige skin tones and transparent materials in strong colors (vermilion red, solar yellow and tangerine) in contrast.
Pitti Immagine Uomo, the key international trade event showcasing men's fashions and contemporary lifestyle trends, will be held in Florence from 17 to 20 June 2014.
Fall-Winter 2014/2015 active trends continue to bridge athleticwear with sportswear in both the contemporary and junior arenas, blurring the lines, but ultimately making for more exciting design development on both sides. Fashion trends range from Hoopstar, to Speed Racer, Moonwalker and beyond.
The designer Stella McCartney said that the stylish clothes in the gym make us more confident. For her collection Spring-Summer 2014, Stella again chose to work with the sports giant "Adidas". "Being dressed fashionable during exercise simultaneously helps the way we feel and the proper implementation of the exercises", said designer to the newspaper "Daily Telegraph".
Designer duo Yana and Anastasiya Shevchenko (mother and daughter) presented YanaStasia Spring-Summer 2014 collection during the Moscow Fashion Week on October 31, 2013 in Moscow, Russia. The collection is called 'In the Russian tradition'.
Black and white on a pedestal in the new collection of Mango Spring/Summer 2014. The super model Manon Leloup is the new face of the Spanish brand. Here we can see hints of very popular fashion trends including masculine silhouettes, sheer dresses and leather details. The color palette is also quite impressive, from the classical Mango black and white to black with red, blue. Lace, stripes, dots and floral prints are affected in the collection.
After we have looked through Men's fashion trends for Fall/Winter 2013/2014, today we'll take a look at men's coats fashion trends for the upcoming cold season.
Menswear collections offer a number of unique styles this season. So, let's see...
Retro sportswear are back in a pajama-inspired look!
Marc by Marc Jacobs Spring 2014 collection includes jumpsuits, playsuits and traditional suits - all of them in a relaxed fit and combined with T-shirts and sneakers in Ellen DeGeneres style.
Creations are cool and casual in pastel tones for both sexes.
Key elements: blur of pastels, satin, sequins, stars and radiowave stripes, mixture of 50s and 80s.
The Frankie Morello brand was founded in 1999 as a result of a meeting in styles between Maurizio Modica and Pierfrancesco Gigliotti.
Are you looking for a new Australian hat that will meet all your needs? Newcastle Hats provides hats that are just right for any job. Whether you are looking for safety headgear, workwear, children's or adult's hats, or something else altogether, Newcastle Hats provides you the right choices at the right prices.
Earmuff Hat - Our Earmuff Hat is a specialized product that ensures workers are protected from harmful UV rays while still protecting their ears and hearing with earmuffs built into the hat itself. Don't need the earmuffs? Just remove them and wear it as a conventional hat.
The glamorous Grand Central Station terminal in New York turned into a makeshift fashion stage for the presentation of the autumn-winter 2011 trends of the sports brand Moncler Grenoble, where the star was the favorite of many, Tanya Ilieva.
The model of "Visages", who lives now in New York, but traveled for continuous commitments to the world’s hottest fashion spots, presented the clothing of the sports brand during an attractive fashion show, gathered in one place models, special guests and near passing people at the terminal.
Stella McCartney created Glow-in-the-dark clothing range, part of her Fall/Winter 2010 Adidas sportswear collection. The line will be placed within the best-selling running category of sportswear.
Part of the collection, the glow-in-the-dark range, designed to improve safety and visibility, features Run Glow jacket ($175), which boasts a feisty leopard print, a drawstring short, with the same leopard print and the Run Glow Marialith Runner footwear line ($120), everything available for purchase at the online shop of Adidas.
Portuguese soccer star Cristiano Ronaldo continues his collaboration with the Italian fashion house Armani and took his shirt off for Armani Jeans and stripped down for his second series of Emporio Armani’s Fall/Winter 2010-2011 underwear ads.
Now that is concentrated in the World Cup in South Africa, Cristiano Ronaldo shot the ads and made it to the first pages of the press not only for his achievements in sports, but also because he shot a new series in underwear.
During the exhibition "Weekend Tourism", which takes place from 13 to 15 May in the City Theatre of Ruse, was held a fashion show of clothes and shoes for tourism and leisure.
In the fashion show participated models from Elit-D, model agency of Diana Poptoneva, who presented garments of Kappa, Puma, Hi-TEC and other fashion brands.
Supermodel Helena Christensen posed naked in a pair of shoes in the new advert campaign for Reebok EasyTone.
The full-length photo shows her leaning against a ladder as if about to use it to climb a wall of steel in front of her.
In the Reebok photo her long slender body is taut, athletic and perfectly tanned. The picture matches the message of Reebok – its EastTone trainers are supposed to allow you to take the gym everywhere by helping you tone up your legs and bottom with every step.
That proves the autumn collection Nike Women 2009. The company offers us to accent on exercises out of the gym hall, but in
fresh air. After trainings in comfortable and stylish clothes and shoes the
mood is cheering up
The sneakers NIKE ZOOM TRAINER ESSENTIAL II are appropriate for trainings on the simulator as well as for street walking.
Nike don't let pass fashion trends and designers work on actual accents like multi-layering. In every model is present The Big Coma or in other words - the logo of Nike.
The 'Crazy in Love' singer has teamed up with her mother Tina Knowles to launch Sasha Fierce for Dereon, which will include shoes, glasses, lingerie, sportswear and jewellery.
Tina will create the clothing and accessories but she insists Beyonce will be very involved with the designs.
She explained to WWD: "She definitely tells me what she likes and what she doesn't. It was her suggestion to line the rips of the jeans with the mesh and lace. It makes the jeans look really different from what's out there."
This will find every Bulgarian woman in the summer collection of „Arda-Rousse“.
It is a new collection combining body comfort, attractive prices and personal conformity.
The collection includes clothes for everybody. Every woman could find her own fashion style:
* „Arda-Sport“ fashion line proposes sports and colourful style